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B for Bank : YES BANK’s financial literacy initiative

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Pradhanmantri Jan Dhan Yojana is on full swing and the Finance Ministry will also initiate a survey to review the effectiveness of the Pradhan Mantri Jan Dhan Yojana (PMJDY) and analyze how many accounts have been opened. But what is important for this drive is basic knowledge of banking.

Considering this YES BANK has flagged off the Financial Literacy Month on 9th of September, International Literacy Day by conducting Financial Literacy camps in partnership with schools, colleges, associations, RWAs and youth clubs across India. YES BANK under its flagship community engagement platform, YES COMMUNITY has undertaken this initiative with an objective to provide access to basic financial education relating to personal finance, enabling individuals to take effective action to improve overall well-being and avoid financial distress, an imperative for sustainable development.

YES BANK’s branches across the country conducted knowledge sharing sessions on financial literacy such as Fake Note Detection techniques, Know Your Tax workshops and YES BANK branch tour for school students. Over 25,000 individuals participated in this drive, which was conducted with the aim to empower communities with financial education tools and resources, thus moving beyond the transactional to becoming partners in facilitating financially responsible lives.

Students being explained How Bank functions through a tour of YES BANK branch

Speaking on the occasion, Ms Namita Vikas, Senior President and Country Head, Responsible Banking, YES BANK Ltd said, “Education is one of the key drivers for sustainable development and the biggest factor to poverty alleviation. It is important to have a holistic approach to financial education from a young age to influence behaviour over time. YES BANK is reaching out to children and youth with financial education tools and resources equipping them to lead financially responsible lives. We hope this effort will increase levels of conscientiousness in their personal finance behaviours.”

YES BANK advocates inclusive public, social and sustainable environmental development, through YES COMMUNITY, Bank’s unique community engagement initiatives that are conducted across its over 575 branches across India.