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female viewership of sports

CSR: Female Sports Viewership Increasing

There has been an upsurge in global female viewership for sports events. Further, it has been observed globally that apart from watching the game, female fans follow it over second screens for game-related activities, majorly on social media. In India too, sports viewership is no longer male dominated, as females and kids comprise a significant...
Sports on mobile phone

CSR: Mobile and Live Streaming of Sports

Driven by a young digital audience, and rapidly increasing smartphone and internet penetration, India is witnessing significant growth in online consumption of sports content. With increasing smartphone penetration and falling data tariff, online consumption of sports content is on the rise in India. 60% of the digital audience in India is within the age group...
adventure sports

CSR: Indian Women In Extreme Adventure Sports

Women have always had to fight gender stereotypes. The girls are brought up to believe that they are not meant to do certain jobs. That they are too weak to take up extreme adventure. In fact, because of this conditioning when we think of adventure, we often visualise a man going off the track...
Athlete Swapna Barman

Gold Medalist Athlete Swapna Barman Gets Honoured

Athlete Swapna Barman clinched India's first ever gold medal in the heptathlon, which consists of seven events and considered to be one of the most difficult events in athletics. Despite her bedridden father, and facing acute poverty, she made India proud by winning Gold in this category in 2018 Asian Games. It's a story...
video

We Need A Stadium In Every Village: Bajrang Punia, Wrestling Champion

The wait for the first gold medal at the Asian Games this year was not long as Bajrang Punia secured the yellow metal after beating Japan’s Daichi Takatani in the 65kg category. Bajrang dedicated his medal to former Prime Minister Atal Bihari Vajpayee, who breathed his last in August. The wrestler believes his Asian Games...
1983 Cricket World Cup

Never Undermine An Underdog

The story of Lagaan is an interesting one. What is essentially a tale of the British Raj going about with its business in what is the crown jewel of her majesty’s colonial empire, suddenly turns into the ultimate underdog story. Central to the movie’s narrative is also the British officers using all means to...
Vinesh Phogat, wrestler

CSR: Killer Instinct Lacking In Sports

Vinesh Phogat has won India the first-ever Asian Games gold in women’s wrestling. She achieved this mean feat a few weeks after recovering from a serious injury. “It was a tough time emotionally and physically. But as they say, an athlete becomes stronger once she overcomes an injury. I think that phase has made...
Soccer Tournament for a cause

CSR: Soccer Tournament For A Cause

Sports have always known to work like a perfect facilitator of healthy upbringing for a child or healthy living for an adult. The physical benefits of sports are numerous. However, the mental benefits are as impressive. It has been found out in many studies that playing sports often act as a stress reliever. It...
Indian handball team at Asian Games 2018

CSR: Corporate Sports Sponsorships For Asian Games 2018

Sports fans are counting down to the 18th edition of the Asian Games to be held from August 18 to September 2 in Jakarta and Palembang, Indonesia. While some wrestlers have received sponsorship in individual capacities, the Wrestling Federation of India had been looking for corporate support for its athletes’ international training and exposure...
Sports betting to be legalised

Legalising Sports Betting And Gambling, The Perspectives

As shocking as it sounds, gambling could soon become legit. The Law Commission, in a report to the government, has recommended legalising sports betting and gambling. With the greater acceptance of liberal values in India, it’s harder to support a moralistic ban. The role of gambling in revenue generation is not new, even during Kautilya's...
music is a performance booster for athletes

Music: A Performance Booster For Athletes

Think of a Premier League game, any premier league game from last season. When the players are walking into the stadium, there’s one accessory ― in the case of many, it will resonate with almost any of us; it’s their headphones. This isn’t isolated to footballers only. Rather, it’s a ritual that is embedded...

What It Would Take To Have More Teen Sports Stars Like Hima Das

Sprinter Hima Das created sports history by winning the gold medal in the women's 400 metre event at the IAAF World U20 Championships on July 13, 2018. Hima registered a time of 51.46 seconds in the final at the Ratina Stadium to become the first Indian athlete to win gold in a world championship...
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