Indian cricket team

CSR supporting Indian women’s cricket team

In 2017, our women’s team was the runners-up in the World Cup. Indian women’s cricket has had consistent performers. There were victories worth celebration and performances worth taking pride. But, the Women in Blue lacked recognition worth their game. Just this Saturday, opening batswoman Smriti Mandhana (World No 1. ICC ODI Ranking) scored a ravishing...

Technology & Sports – A Recipe for Success

Imagine you have to go to work on the day of India’s 2019 CWC final against a well-deserved side, and there is no way for you to know who won? Who scored the maximum runs? Who took the maximum wickets? Before you see it again during the late night highlights. Won’t that make us...
Amitabh Bachchan and Akshay Kumar

Pulwama Attack: Bollywood and Sports Stars Give Generously To Martyrs’ Families

The aftermath of the Pulwama attack has united the republic of India like no other event in the past has. Celebrities and sports stars are coming to the aid of the martyrs’ families, and urging their fans to do the same. Kiren Rijiju, Minister of State for Home Affairs, has announced on Twitter that actor...
Jitu Rai

Indian Army Making India Proud – On and Off the Battlefield

The Indian Army is among the largest in the world in terms of sheer strength, but is second to none when it comes to securing the borders from our adversaries. Over the years, the Indian Army has also played a key role in providing the country with some of the finest athletes. Let’s reminisce the achievements of...
Kotak CSR Programme

Kotak Mahindra Bank launches it’s CSR Programme in Sports

Kotak Mahindra Bank Ltd. (Kotak) today announced its CSR Programme in Sports in collaboration with the NGO - Pullela Gopichand Badminton Foundation (Foundation) based in Gachibowli, Telangana. Under the alliance, Kotak, Pullela Gopichand - the Indian badminton legend and the Pullela Gopichand Academy, which is part of the Foundation, will work together to develop a world-class...

GGWCup Mumbai brings the focus on the SDGs

The Global Goals World Cup (Mumbai) was conducted on Saturday, as part of a multi-nation effort to support the United Nations’ 17 global Sustainable Development Goals. Focused on driving women to action, unified by sport, the GGWCup was organized by Dubai-Headquartered Sustainable Mindz & Denmark-based Eir Soccer, in partnership with United Nations Development Programme (UNDP),...
Marthal from Chennai

CSR: Chennai slum girl saved by soccer

23-year-old Marthal is an accountant at a BPO in Chennai. While for many in her community of Vyasarpadi, the job of an accountant might be coveted, Marthal has bigger dreams. The slums of Vyasarpadi in Chennai have been infamous for crime and its decrepit status. For the longest time, children were an extension of the...
Ashwini Ponappa with CRY Kids

Swinging a Racket for a Change

The cause of children has found its voice through the luminaries in the badminton field. Child Rights and You (CRY) with Premier Badminton league organized an event  for 50 underprivileged children from their project areas. The children not only got an opportunity to meet the players but also engage in friendly games with some...
Sports scenario in India

CSR: How Can Corporates Improve the Sports Scenario In India

According to the World Health Organisation, “Experience and scientific evidence has shown that regular participation in appropriate physical activity and sport provides people of both sexes and all ages and conditions, including persons with disabilities, with a wide range of physical, social and mental health benefits. It improves diet and discourages the use of...
sports in India

CSR: Why India Is Lagging Behind In Sports

India has the second largest population in the world. It is also one of the fastest growing economies. Yet, it lags miles behind in terms of sports. India is one of the worst performing countries in Olympics. It is unsettling to know that India possesses merely 1 per cent of the net tally of...
Fearless Women Run

Fearless Women Run at Midnight To Reclaim Their Freedom

In 1966, James Brown sang “It’s a man’s man’s world”, and while the man was a lyrical genius, United Sisters Foundation organised the 5 kilometers Reebok Fearless Run in association with Mumbai Police at the Asiatic Library, Horniman Circle, Mumbai to remind the world that it is no longer 1966, and we are here to inspire change. The REEBOK FEARLESS! RUN is...
Denzil Keelor

Equitable distribution of CSR is in question: Air Marshal Denzil Keelor, Founder Trustee and CEO, Special Olympics Bharat

“It has been established that through sports, people can reduce degree of disability by up to 25%. “People with disabilities have a large degree of normalcy in them and 80% of them are capable of participating in sports,” says Air Marshal Denzil Keelor, the founder Trustee and CEO of Special Olympics Bharat. Special Olympics Bharat...

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