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CSR News: Godrej & Boyce, RPG team up with Magic Bus on ‘Milkar For Mumbai’

As the country faces an unprecedented challenge with the Covid-19 global pandemic affecting our nation, Magic Bus has joined hands with the Maharashtra CM Uddhav Thackeray, the BMC and corporate partners Godrej & Boyce, RPG Foundation and ATE Chandra Foundation in Milkar For Mumbai.
This time around, Magic Bus India Foundation has further strengthened its endeavour and partnered with both private and government organisations to ensure that the ongoing city-wide food and hygiene relief distribution efforts remains data-led, aligned and focused. Magic Bus is one of the several NGOs who have joined hands with government agencies to provide relief to vulnerable families across Mumbai amid the coronavirus outbreak and the nationwide curfew. The initiative will enable concerned Mumbaikars to support food and hygiene relief efforts. Their individual donations will be matched 5X by Milkar’s corporate partners Godrej & Boyce, RPG Foundation and ATE Chandra Foundation.
Speaking at the launch of this important initiative, the Maharashtra Chief Minister Uddhav Thackeray said, “In these uncertain times, food security is very important for those left most vulnerable by the Covid-19 pandemic. I would like to congratulate all the stakeholders — large corporates, NGOs, BMC and Mumbaikars — on the occasion of launching Milkar for Mumbai, an online platform that will help provide food safety to those vulnerable over the long-term in Mumbai. I hope every Mumbaikar will donate to this noble cause where every rupee raised will be matched five times by corporates.”
Jayant Rastogi, Global CEO, Magic Bus shared, “By receiving real-time data on the city’s urgent food & grain needs and receiving individuals’ donations, multiplied 5X by corporate partners will ensure many affected families would be well taken care of. With our efforts right from sourcing to packaging and distributing food and grain to a list of pre-determined beneficiaries, we can ensure that our goal of helping families get back on their feet, is well met.”
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