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Taj Lake Palace

Building an Environmentally Conscious Brand: In Letter and Spirit

I was intrigued that every big programme launched by the Indian Hotel Company (also known as The Taj Group of Hotels) had small beginnings. Since...
tree plantation MakeMyTrip

MakeMyTrip’s GoGreen Drive Helps Plant One Million Trees

MakeMyTrip has successfully supported plantation of One Million Trees through MakeMyTrip Foundation in Rajasthan’s Rajsamand and Udaipur districts as part of its efforts to...

Travelling the sustainable path

When I was growing up in Varanasi in the ‘80s, a vacation typically meant visiting relatives in other towns or a must-see tourist destination...

CSR: The Rise Of Voluntourism

According to Stephen Wearing, Volunteer Tourists are defined as “those tourists who, for various reasons, volunteer in an organised way to undertake holidays that...
greenwashing in ecotourism

CSR: Greenwashing In Ecotourism, How You Are Being Fooled

Greenwashing looms ominously over travel and tourism. Defined as “disinformation that is disseminated by an organization so as to present an environmentally responsible public...
Responsible Travel - Chadar Trek

Sustainable And Responsible Travel

Travel culture has evolved enormously in India over the past few years. With rise of globalisation through internet and social media, more and more...

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