HDFC Bank today released #HumHaarNahiMaanenge (we will not give up), a collaborative song as a tribute to the millions of Indians who are standing together to fight the COVID-19 pandemic.
The song is composed by the legendary composer A.R. Rahman, and the lyrics are by lyricist Prasoon Joshi. The track also brings together an ensemble of musicians. Featured artists include renowned names such as Clinton Cerejo, Mohit Chauhan, Harshdeep Kaur, Mika Singh, Jonita Gandhi, Neeti Mohan, Javed Ali, Sid Sriram, Shruti Haasan, Shashaa Tirupati, Khatija Rahman and Abhay Jodhpurkar. India’s premier percussionist Sivamani, sitarist Asad Khan and bass prodigy Mohini Dey are also part of this project.
The song brings to fore the many moments of kindness, hope, support, courage and care that are shining through in these challenging circumstances. Through this track, HDFC Bank wants to show its solidarity and support to the nation by encouraging more and more people to donate to PM-CARES Fund. The bank will contribute INR 500 each time the song is shared via social media as this small action will have a multiplier effect on the amount that is being contributed towards the PM-CARES Fund from HDFC Bank. Earlier this month, HDFC Group contributed INR 150 crores towards the PM-CARES Fund.
Said Ravi Santhanam, Chief Marketing Officer, HDFC Bank, “Music is universal; it lifts the spirit and soothes the soul. Through this tribute we want to touch the heart of every person in the country and let them know that they are not alone. Together, we will emerge stronger. Right now, every contribution, bolsters the nation’s effort to fight the pandemic. We salute the undying spirit of our countrymen and reiterate our commitment to help and support to defeat COVID-19.”
“This song has brought all of us together for a noble cause and we hope it inspires the nation to come together too. Kudos to HDFC Bank for committing to donate to the PM CARES Fund for every share of this music video,” said composer A.R. Rahman. “Though this is not the most ideal of circumstances for creativity but as artists we have to break through adversity and catch the finger of hope. My poem is centred around the thought of the un-putdownable spirit of us humans,” said Prasoon Joshi.
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