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HDFC Bank CSR and Sustainability Impacting 5 Crore Lives in India

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HDFC Bank CSR
Holistic Rural Development Programme (HRDP) is part of HDFC Bank CSR under the umbrella #Parivartan
 
Much before corporate social responsibility (CSR) contributions were made mandatory by the Companies Act of 2013, HDFC Bank was following board-approved targets and contributing to social causes. HDFC Bank CSR spend was INR 443.8 crores during the year ending 31 March, 2019, bettering the FY18 performance by 20%, according to the company’s integrated Annual Report. 
HDFC Bank CSR graph
The graph shows HDFC Bank CSR spend (in crores) in the last 5 years
With a commitment of INR 150 crores to the PM-CARES fund, the HDFC Group also joined the fight against COVID-19. HDFC Ltd Chairman Deepak Parekh lauded the efforts of state governments and Centre and said the amount was to show its support to the battle against the deadly virus.
The Housing Development Finance Corporation Limited (HDFC Bank Ltd) commenced its operations as a scheduled commercial bank in January 1995 and is headquartered in Mumbai. It is currently India’s largest private sector lender. 
The bank has a diversified network of business operations, which are split into domestic (India) and international operations. The banking services cover Commercial Banking, Investment Banking, Transactional Banking spread over wholesale and retail segments and treasury operations.
Watch a synopsis of HDFC Bank’s sustainability report in the video:

1. Parivartan – HDFC Bank CSR initiative

HDFC Bank Corporate Social Responsibility is implemented under the aegis of ‘Parivartan’ (the umbrella brand for all its social initiatives). HDFC Parivartan aims to bring about a transformation in the communities in which the Bank operates through initiatives in the sectors of Education, Skill training and Livelihood Enhancement, Health Care, Environmental Sustainability and Rural Development.
The CSR Policy (approved by the Board) is driven by the vision of ‘Creating Sustainable Communities’. The company’s CSR policy and programmes are aligned to comply with the requirements of Section 135 of the Companies Act, 2013 and are monitored by a Board-level committee. 

2. CSR Policy

According to HDFC Bank CSR policy, its CSR mission is to contribute to the social and economic development of the community. It seeks to mainstream economically, physically and socially challenged groups in society, and to draw them into the cycle of growth, development and empowerment.
At the core of this mission are the Sustainable Livelihood Initiatives (SLI) that reach out to marginalized communities. The company’s corporate sustainability strategy is to integrate its activities in community development, social responsibility and environmental stewardship in such a way that encourages each business unit / function to include these considerations into its operations.

2.1. CSR Committee

In compliance with the guidelines of the Ministry of Corporate Affairs, the company has constituted a Board-level CSR Committee to govern the implementation of the CSR policy. The HDFC Bank CSR committee monitors the progress of CSR projects on a periodic basis. The HDFC Bank Corporate Social Responsibility committee comprises:
1) Mr. Umesh Chandra Sarangi, Chairman (Independent Director)
2) Mr. Aditya Puri
3) Mr. Malay Patel (Independent Director)
4) Mr. Sanjiv Sachar (Additional Independent Director)

2.2. HDFC Bank CSR Team 

A dedicated CSR team drives all the CSR programmes with the guidance of senior functionaries, in particular, the Managing Director/ Deputy Managing Director. The CSR Committee and CSR team are entrusted with ensuring that the CSR policy is embedded across the company’s operations. The CSR Department assists in implementation and monitoring of the CSR projects, under the hands-on supervision of Ms. Ashima Bhat, Group Head – CSR; and Ms. Nusrat Pathan, Head – CSR.
Read our full interview with Ms. Ashima Bhat here

2.3 Implementation of CSR Projects

Ground zero implementation of CSR projects requires the involvement of bank employees and departments in branches across India. The HDFC Bank CSR Department works with more than 80 implementing agencies like NGOs, Trusts, Societies, and also collaborates with other corporates. Some of the partners include NGO FUEL, Aga Khan Rural Support Programme and Aroh Foundation. Implementation partners (with no less than 3 years of experience) undergo strict screening based on the company’s internal screening criteria to ascertain their ability to execute CSR projects.
The CSR Department has the responsibility of monitoring approved projects and funds disbursals for such projects. Monitoring mechanisms include visits, meetings and progress/status reporting by the project teams. The Bank’s CSR activities are reviewed by the CSR Committee. Major CSR projects and achievements are highlighted in the Annual Report. 

3. CSR Strategy

CSR in HDFC Bank aspires to create significant and sustainable societal value through its social initiatives to embrace the most disadvantaged sections of society, by empowering millions of people to be self-reliant and contribute to India’s growth. The firm has identified SDGs that align best with its material topics. 
The bank believes that national development happens when its communities are empowered to attain sustainable livelihood. In this regard, the Bank, under its social umbrella of ‘Parivartan’ is reaching out to communities to make them self-sufficient and empowered. In FY 2018-19, the HDFC Bank Corporate Social Responsibility spending was INR 443.8 crores. It reached out to more than 5.4 crore beneficiaries in the process.
Find out more about Parivartan in this video:

The progress of any country begins when its communities are empowered to attain sustainable means of livelihood. As a step towards progress, HDFC Bank Parivartan is reaching out to communities to help them shift from a vicious cycle of poverty to a pattern of growth and empowerment.

Social impact in 2019 

Source: HDFC Bank Sustainability Report 2018-19

4. Rural Development

I witnessed the firm’s commitment to rural development when I visited two villages in Bihar where the HRDP programme is underway. The CSR team is teaching small farmers organic farming practices, installing solar-powered water pumps, digitising schools and coming up with customised solutions to each neighbourhood’s concerns, which got the whole community proactively involved in the bettering the village.
Holistic Rural Development Programme (HRDP) is the company’s flagship project within Parivartan. It was developed with the belief that Rural Development is central and significant to the nation’s economic development. The rural population is predominantly engaged in agriculture and completely dependent on rainfed irrigation. The programme identifies and addresses the critical needs of each village adopted as part of the programme. There are multiple interventions designed in consultation with the village community and other stakeholders. 
Community Pond constructed under HDFC Bank Parivartan
Community Pond constructed under HDFC Bank Parivartan
These initiatives are in line with the Adarsh Gaon Abhiyan of the Government of India and the UN SDGs. The critical needs of the chosen villages are first identified and addressed in consultation with the village community and other stakeholders. The initiatives are designed on the basis of their needs and openness. All programmes are continuously monitored and assessed for performance and inconsistencies if any, in terms of funds or execution is flagged off. 

4.1. HRDP’s various initiatives are in the following areas:

* Improving educational infrastructure
* Promoting quality education
* Healthcare through health camps and awareness sessions
* Construction of individual household sanitation units
* Natural resources management including micro-watershed management, rain water irrigation, soil and water conservation
* Access to water for drinking and irrigation
* Educating people on renewable energy sources like solar, biogas and biomass
* Promoting financial literacy, job-oriented youth training, creating alternate sources of livelihood such as livestock management and entrepreneurship activities like embroidery, knitting, masala making, toy manufacturing etc.

4.2. Parivartan transforms 5 villages in Madhya Pradesh

The Holistic Rural Development Programme (HRDP) was successfully completed in 5 villages in Mandla district of Madhya Pradesh last year. Thanks to this initiative, 824 households now have access to potable water for drinking and farming as well as training in new and improved agriculture practices.
To address community needs in a sustainable and effective manner in all its HRDP projects, HDFC Bank corporate social responsibility team has created long-term solutions in partnership with an NGO and the local community. The beneficiaries of this project included small farmers, youth, landless labourers, children and women.
The project began on 1st September 2015 and has helped transform Ahmadpur, Surajpura, Thonda, Salhedanda and Pondi villages of Mandla district in Madhya Pradesh. More than 3,500 villagers who were mostly dependent on agriculture and associated seasonal labour as their primary source of income, have now found alternate means of sustenance as a result of the programme.

4.3. Drought mitigation in Maharashtra

In November 2018, Govt. of Maharashtra declared some pockets of the state to be drought affected areas. Stepping up to the opportunity, the bank in partnership with an NGO initiated a Drought Mitigation and Awareness Drive to be implemented in chosen project villages as well as adjacent villages. This included a gamut of activities such as vulnerability mapping, awareness creation, water management, preventive measures for water-borne diseases and creating livelihood opportunities.
Water budgeting was done in 65 villages sensitizing more than 11,000 villagers. To enable groundwater recharge, a total of 87 soil and water conservation structures were created. Activities included nallah (drain) widening and deepening, constructing earthen dams, check dams, loose bouldering structures.
To address the acute issue of water scarcity, water storage tanks were arranged at various locations. Moreover, existing hand-pumps water distribution channels were repaired to prevent water wastage through transportation loss and evaporation. Awareness sessions on water purification methods to prevent water borne diseases were also conducted. 
Water scarcity leads to migration and issues like family and social disorganization. In order to provide for better job and self-employment opportunities for the youth, the Bank conducted skill development programme in the villages. Through this, more than 120 youth were mobilized and approximately 40 were enrolled for various courses such as hospitality, automobile, welding, masonry, beautician etc.
Drought mitigation in Maharashtra
Drought mitigation in Maharashtra
As part of the Green Ethos Movement’ launched in June 2018, over 48,000 trees were planted through community mobilisation. One of these project villages Anjanpur from Ahmednagar districts is also becoming a model village for afforestation. The Bank partnered with two different NGOs for projects in Jalgaon and Yevatmal districts of Maharashtra. Both the projects were designed to address water issues in areas chronically affected by drought. Interventions under these projects have increased water storage capacities of rivers, dams, wells and ponds.
Moreover, the ground water table level has also increased as a result of bore-well recharge. This has also increased the area under irrigation and cultivation. For our work in these villages, the Bank received the ‘Smart Gram Award’ and the ‘Sant Gadgebaba Gram Swachhata Award’ from the Government of Maharashtra.

5. Skills Training and Livelihood Enhancement

Skill Training and Livelihood Enhancement programme provides training and imparts income generating skills, primarily in agriculture and allied areas such as dairy and poultry. This is focused on people in rural areas, especially young women and youth. This programme aims to skill individuals, helping them to find local jobs thereby curbing migration.

The programme entails:

* Various tailor-made skill and competency building programmes such as job oriented training and placement
* Capacity building and communication skills
* Upskilling for agricultural and allied practices
* Promoting entrepreneurial activities
* Agriculture techniques and livestock management
The nationwide programme has benefited over 1 lakh individuals (excluding those trained under the Sustainable Livelihood Initiative or SLI). As a part of the programme, more than 40,000 youth have received placement- linked skill development training. The company has provided both on-farm training to upskill farmers as well as placement linked training. The Bank’s Training Centre in Bhubaneswar provides training to youth and women in hospitality, tourism, telecom, retail and health care. Over 1900 youth were provided job skilled training and exposure providing them access to approx. 100 companies and institutions in Odisha. 

5.1. Sustainable Livelihood Initiative (SLI)

The Sustainable Livelihood Initiative (SLI) is aligned with SDG 6 (Gender Equality and women empowerment). The Bank believes that empowering a single woman can empower an entire family. The Bank guides women from the communities to form Self Help Groups (SHGs) or Joint Liability Groups (JLGs). These groups are then trained on occupational skills, financial literacy, credit counselling and livelihood finance in addition to providing market linkages. 

HDFC Parivartan women SHG

Under SLI, the Bank provides both Financial & Non-Financial services. Financial Products/ Services including Basic Savings Bank Deposit Account (BSBDA) which is a “Zero Balance Account”, Recurring and Fixed Deposits and Insurances are provided to SHG/JLG groups and their members. Non-Financial services include Credit Counselling, and encouraging women to take up entrepreneurship activities.

5.1.a) Case Study: Career Counselling & Skill Training Centre, Bhubaneswar

Due to lack of job-ready skills and career guidance, ambitious and hardworking young individuals like Anjali, Damini, and Saifur could not fulfill their dreams of securing a job and becoming financially independent. Their lives changed when they enrolled at the Career Counselling and Skills Training Centre and acquired the skills to become job-ready, along with 2000 women like them. After successfully completing the three-month Skills Training programme in sectors ranging from telecom, healthcare, retail, tourism & hospitality and BFSI, they have now realized their dream. The youth from Bhubaneswar have been offered employment at leading organizations across the city in their area of specialization.

Skill training

In addition to the skills training, the Bank also provided career counselling to over 8,000 students from schools in and around Bhubaneswar to help them pursue appropriate career opportunities. Besides career counselling, the training sessions comprised of on-campus theory and training, industry visits, meets with industry professionals and on-field internships. Participants were provided with personalized career assessment, career toll-free hotline, career guidance and booklets, SMS alerts, and access to HDFC Parivartan job fairs.

5.1.b) Employment opportunities for 3,000 youth in Nagpur

In FY 2018-19, HDFC launched a Career Counselling and Skills Training Centre for youth in Nagpur, to train them on skills necessary to be job ready. Young women from over 180 villages in and around Nagpur joined the first batch of students at the training centre. On successful completion of the nine-month course, they received certificates from the National Skills Development Corporation (NSDC), making them eligible for jobs in Retail, Telecom, and Tourism & Hospitality. 
In addition to the skills training, the Bank has also provided career counselling to over 13,000 students across 65 schools in and around Nagpur to help them pursue appropriate career opportunities. The youth were not only counselled on career opportunities but also given personalized career assessment, career toll-free hotline, career guidance booklet, HDFC Parivartan scholarship booklet and access to job fairs. This programme helps the Bank contribute to SDG 1 – No Poverty and SDG 8 – Decent Work and Economic Growth. 

6. Education

Education is the key for developing the economy and transforming an individual’s life. Hence, Parivartan puts focus on inclusive and quality education for all. The Bank strives to promote a conducive learning environment in schools. The Bank’s efforts in the area of education include teacher training, HDFC Bank CSR Parivartan scholarships and career guidance. It also includes provision of infrastructure support, such as building toilets in schools and improving classrooms.
Toilets in govt schools
Separate toilets for boys and girls in government schools reduces school dropouts
Teacher training provides teachers with alternative teaching pedagogy, improves their soft skills and promotes innovation. The programmes also focus on providing quality education through remedial classes, learning camps, special scholarships etc. This programme is in line with the Sarva Shiksha Abhiyan of the Government of India and SDG 4 (Promoting Quality Education). Navachar Pustika (Innovations Handbook), is a compilation of innovative teaching ideas contributed by teachers themselves. These zero cost, high impact ideas are part of HDFC Bank’s ‘Teaching-the-Teacher’ (3T) programme under #Parivartan. The 3T programme is run in partnership with Sri Aurobindo Society.
Educating the girl child is high on their CSR agenda
Educating the girl child is high on their CSR agenda

Three flagship programmes under the theme of Education are:

* Zero Investment Innovations for Education Initiatives (ZIIEI)
* Project Disha
* Educational Crisis Scholarship Support (ECSS)

6.1. ZIIEI (Zero Investment Innovations for Education Initiatives)

ZIIEI or Zero Investment Innovations for Education Initiatives seeks to transform education in government schools across India. It is committed to improving the skills of teachers, which in turn, benefits the students. 
ZIIEI aims to find ‘the scattered, isolated and unrecognized, but effective solutions’ created by teachers at grassroots and systematically scales them up to millions of schools through the ‘Navachar Pustika’. Along with this transformational journey, the concept of ‘Innovative Pathshaala’ was also introduced, where each chapter of the state curriculum is mapped to innovative ideas that could be used to engage and teach students. A group of teachers have suggested moving away from traditional ‘Chalk and Talk’ technique of teaching to using Dramatization, Puppetry to arouse curiosity among students. This enables better understanding of the topics instead of simply relying on rote.

6.2. Project Disha

Project Disha is yet another initiative that has helped achieve higher levels in numeracy, reading and science in the remote and rural areas of India. Project Disha was initiated in 2016 and is currently spread across four states in India; namely Chhattisgarh, Maharashtra, Madhya Pradesh and Rajasthan. It works with the children in government schools. The project has been able to provide quality education to about 18,000 children. 

6.3. Educational Crisis Scholarship Support (ECSS)

HDFC Bank CSR under its ECSS programme, educates children from economically and socially disadvantaged groups who are most at risk of dropping out of school due to sudden financial crisis. The ECSS programme covers students in middle school, high school, as well as scholars pursuing undergraduate and postgraduate education. ECSS Parivartan scholarships help students navigate difficult situations without affecting their education. 

7. Healthcare and Sanitation

In line with Government of India’s National Health Mission, Swachh Bharat Abhiyan and the SDGs, HDFC Bank Ltd CSR is geared to work towards fostering behavioural change to improve the Health and Hygiene in India. Since the values of cleanliness and hygiene are best inculcated in childhood, awareness programmes on healthcare and hygiene are conducted in schools. The programme focusses on schools as well as communities.

Core programmes in health and sanitation:

* Community-led sanitation campaigns that promote hygienic conditions in rural areas through appropriate wastewater and sewage disposal
* Construction of toilets
* Provision of clean drinking water
* Health camps, nutrition programs, and vaccination drives
* Conducting blood donation drives

7.1 Change for Childhood Cancer in Tamil Nadu

HDFC Life joined hands with Cankids Kidscan in the year 2016, to support the cause of childhood cancer in Tamil Nadu. Families belonging to the economically challenged segment of the society and incapable of affording cancer treatment for their children, have been the target beneficiaries under this CSR initiative.
HDFC Life helped set up two dedicated cancer wards – Cankids Hospital Support Units (CHSUs) in the Institute of Child Health and Hospital for Children at Chennai. These dedicated wards provide cancer treatment support to children in the form of medical, psycho-social and nutritional support thereby aiding the children and their families cope with the disease.
The overarching aim of setting up these dedicated wards is to ensure that the children are not deprived of appropriate treatment for the disease, thereby reducing the treatment abandonment rate.
In addition to the wards, a full-fledged accommodation facility – Home Away from Home, has also been set up which provides complete accommodation support to the families of the children undergoing cancer treatment. This intervention has aided more than 2,500 underprivileged children till date and counting.
8. Financial Literacy
In India, millions of people are excluded from the formal economy and are thus deprived of its benefits. HDFC Bank CSR strives to cater to the unbanked and under-banked population in rural, semi-urban and urban India. 

8.1. Milk-to-Money ATMs

Multi-function Terminals (MFTs) popularised as Milk-to-Money ATMs bring transparency in the milk procurement and payment process. The MFT, like a standard ATM, contains a cash dispenser that facilitates quick access to payments which greatly benefits many dairy farmers. As of last year, the Bank has digitized payments at over 1,000 milk co-operatives spread over 18 states benefiting more than 4 lakh dairy farmers. The Bank facilitates instant realization of payments for over 1 lakh customers.

8.2. Financial literacy for SMEs

The firm has extended its financial literacy programme to the general public as well as SME entrepreneurs. Under this initiative, HDFC Bank conducts financial literacy camps in various states to bring SMEs into the traditional banking fold. Advances to the MSME segment as on March 31st, 2018 stood at INR 89,042.1 Crore while advances to the Micro Enterprises alone stood at INR 40,644.7 Crore. The Emerging Enterprises and Business Banking Groups cater to the Micro Enterprises and SME segments respectively.

8.3. Digital literacy

The campaign ‘Bank Aapki Mutthi Mein’ was the starting of the digital journey of the Bank. Digitization within the Bank has certainly given customers a convenient banking experience while also decreasing the Bank’s carbon footprint by minimizing footfalls and physical transactions at ATMs and Branches. Digital literacy camps are conducted across villages to ensure that the rural population are also capacitated with online banking. 

9. Alignment with UN Sustainable Development Goals

Transitioning towards a low carbon economy is the need of the hour. As a responsible business, it has been measuring its greenhouse gas (GHG) emissions since 2010, according to the HDFC Bank sustainability report. Addressing and mitigating environmental concerns also makes business sense as climate change impacts have the potential to not just impact operations but also revenues, by impacting lending and investments. 
HDFC Bank has set a goal of 10% reduction in its Scope 1 and 2 emissions intensity by FY 2021-22. The Bank has aligned itself to the SDGs (Sustainable Development Goals set by the United Nations for the year 2030) and works towards integrating them into its business strategy. It is harnessing renewable energy through installed solar panels in its office premises aligns with SDG 7 – Affordable and Clean Energy.
The Bank ensures responsible consumption of natural resources, complying with SDG 11 and 12 – Sustainable Cities and Communities. Initiatives taken by the Bank towards SDG 12 (Responsible Consumption and Production) include efforts to monitor and reduce energy consumption, installing capacitor banks and occupation sensors for reducing electricity consumption and sensor-based faucets in washrooms for water conservation. 

10. Environmental Responsibility

The Bank’s environmental policy articulates that the large loans disbursed by the Bank, will first be assessed for environmental and social risks. The projects should comply with the environmental norms of the land and, should have a plan for implementing and monitoring environmental initiatives. In FY 2017-18 there were no fines, non-monetary sanctions or cases brought forward regarding non-compliance with environmental and social laws and regulations against the Bank. 

10.1. Energy Management

In FY 2018-19, the energy consumption per employee was 22.6 GJ (energy intensity, the energy taken into account is energy consumed within the organization), 16% less than the previous year. There is a decrease in both the electricity and diesel consumption, this is partly attributed to a change in methodology and emission factors used in the calculation of emissions. HDFC Bank has adopted Energy Efficient Management Systems (EnMS) to improve energy efficiency in its operations and systematically manage energy use.
EnMS and other energy-saving methods were probably the reason for reduction in electricity usage, despite a substantial increase in the number of employees compared to the previous year. The Bank records employee travel/ business commute under scope 3 emissions but does not track/ measure energy equivalent of the same.

10.2. Renewable Energy

HDFC Bank CSR is serious about alignment with SDG 7 (Affordable and Clean Energy). As on 31st March 2019, the Bank had a cumulative installed solar capacity of 135.5 KWP across Jaipur, Pune, Noida and Bhubaneswar. The electricity generated from these solar panels in FY 2018-19 was estimated at 1,62,600 KWh, about 58% more than the previous year, attributed to the addition of a solar plant at Bhubaneswar. The Bank has been using renewable energy to power ATMs in areas with a fluctuating power supply. 

10.3. Emissions and Climate Change

The Bank understands the criticality of environmental challenges and the benefits of transitioning towards a low carbon economy. Therefore, in line with SDG 13 which is undisputedly one of the important focus areas today, there is an urgent need to combat climate change. Last year, there was a drop of 11% in absolute combined Scope 1 and Scope 2 emissions because of EnMS and other energy saving initiatives in the through the Bank offices and branches. There was a change in methodology and use of emission factors in the calculation of fuel consumption, contributing to the decrease in emissions.
In order to sensitise its stakeholders on emissions reduction, the company has adopted digital banking channels, energy efficiency initiatives and paper conservation measures. Emissions other than Scope 1, 2 and 3 for example SOx, NOx and SPM are not material to the Bank as it operates in the service sector. Currently the measurement of coolant leaks as part of Scope 1 emissions are not being captured; the process for recording the measurement is in progress and will be reported in the next reporting period. The total amount of distance travelled for the various sectors is determined to calculate the emissions generated from Business Travel.

11. Responsible Lending

HDFC Bank Ltd refrains from funding projects that will prove to have an adverse impact on Environment, Health and Safety (EHS). The bank considers EHS to be an integral part of overall credit risk assessment and monitoring. Every project funded has to pass the Bank’s muster in terms of the EHS risk it entails, potential impact and mitigation measures in place or proposed. All projects which are financed have the clause on not using child, compulsory or forced labour.
The Relationship Manager (RM) has to report compliance with EHS norms in the Credit Assessment Memorandum (CAM) both at the time of initial sanction and during the monitoring process. Such certification is based on information or disclosures provided by the borrower at the time of initial appraisal and during periodic review of the facilities. The relationship manager records outstanding EHS issues (if any), and follows them up with the client.
The bank levies penal interest in case of deviations and, thus, ensures compliance with EHS norms. If there are significant deviations that could affect the viability of the project, HDFC Bank reserves the right to either reduce its exposure or recall the loan. Most significantly, the Bank, as part of its credit policy, requires all projects perceived as carrying high or unusual EHS risk to be approved by a higher authority. 

Bottomline

HDFC Bank corporate social responsibility has positively impacted 5 crore lives through #Parivartan. It has collected over 1 million units of blood, constructed (or renovated) 7,000 toilets in school, trained 7.6 lakh women in SHGs (self help groups) and provided 21,000 renewable energy units. Not only is it among the top spenders on CSR in India, it is among the few corporates to adopt an integrated reporting approach.