A new 14-episode finite series, Hum Saaf Saaf Hain is a social comedy. It trails the journey of an under-cover government official who goes from village to village checking up on the implementation of the Swachh Bharat Abhiyaan.
Hum Saaf Saaf Hain will highlight issues such as ‘Swacchagris’, toilets for the differently-abled, women’s safety and hygiene, ODF Plus and more with the twist of humour to engage the audiences. The show will air on Rishtey starting February 16, every Saturday and Sunday at 9:30 pm.
Commissioned by the Ministry of Drinking Water & Sanitation in partnership with HDFC Limited, Hum Saaf Saaf Hain is being produced by Colosceum Media. Rajesh Kumar (known for his popular stint as Rosesh Sarabhai) will be playing ‘Hero Bhaiya’ who is a government clerk in his mid-thirties, finally getting a chance to fulfill his long-term dream of being a spy. The cast includes Gulki Joshi and Shashi Rajan.
Parameswaran Iyer, Secretary-Ministry of Drinking Water & Sanitation said, “Under the inspirational leadership of the Hon’ble Prime Minister, the Swachh Bharat Mission (Grameen) has become a people’s movement, revolutionizing sanitation in rural India. We are poised at the brink of achieving an ODF India, with 5.5 lakh villages and 600 districts already declared free from open defecation. My congratulations to the entire team behind Hum Saaf Saaf Hain.”
The association has been orchestrated by INS-BE Viacom18, the brand solutions division under media conglomerate Viacom18 Media Pvt. Ltd. The division in the past has successfully engaged with Arunachal Tourism, Himachal Tourism & Odisha Tourism along with prestigious associations with Ministry of External Affairs & DARPG under PMO.