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The CSR Journal


Impact Sourcing: An Idea That’s Time Has Come?

21-YEAR-OLD Neha hails from a low-income locality in Metiabruz in West Bengal. Despite her limited resources and humble background, she dreams of becoming a pilot, someday. Not so long ago, this young and ambitious girl could hardly think of continuing her studies after high school, because her parents could not afford to pay her fees....

Opinion: Why India Needs A wp Index

Given that we are mandating corporations to spend money on us, we as a society would be better off if we had a way of measuring it

Jaitley To Corporates: Use Defence Personnel For CSR

DEFENCE Minister Arun Jaitley today urged the corporate sector to utilise the services of ex-servicemen for meeting their requirement for a highly trained and disciplined work force. "Corporate India requires trained and disciplined manpower and the ex-servicemen provide a big pool of such people. Their commitment to work is paramount, their discipline is very high...

Get Some Discipline in your CSR

With an extensive expertise ranging from infrastructure development to quality education, ex-servicemen could be just what the Corporate Houses need to effectively create, implement and monitor wp programs.

‘Responsible’ Marketing: Going Beyond the Bottom Line

How do you connect social responsibility with the overall marketing strategy of a company? As social responsibility becomes the flavour of the season in Indian advertising, companies are looking to realign their messages to acquire consumer confidence

Give And Let Give

Banker Amitava Ghosh has been a passionate mentor to women’s tribal Self-Help Groups in remote Jharkhand, having helped set up a famous tribal entrepreneurship store that showcases the arts, crafts, and folk culture of the region.

How wp Is Adding Punch To Mary Kom’s Knockouts

The crucial support Kom needed to pursue her dreams came from EdelGive, the wp arm of financial services group Edelweiss, that has partnered with Olympic Gold Quest, an organization that builds teams of athletes and sports persons who can be potential Olympic Gold winners

Head And Shoulders Above The Rest: Tata Group’s Windfall Spend

Tata Group spent staggering Rs. 8000 crore on sustainability and social causes in last 10 years, looks to expand, standardize standard operating processes for all group companies

BHEL to set up 10 MW Solar Power Plant at Shivanasamudram

Bharat Heavy Electricals Limited (BHEL) has bagged a prestigious order valued at Rs.68 Crore for setting up a 10 MWpGrid connected Solar Power Plant for Karnataka Power Corporation Limited (KPCL). The Solar Power Plant will be set up at Shivanasamudram, Belakavadi Village in Mandya District of Karnataka. BHEL’s scope of work in the turnkey contract envisages...

Effective Communication: A Challenge For CSR

wp communication teams are finding it a daunting task to devise effective communication strategies for initiatives, and to find impactful spaces in which to showcase them

From Entertainment to Energetics

Bollywood Filmmaker turned Author Mansoor H Khan believes that in order for wp to be more effective & holistic, Corporates need to educate themselves about 'Energy Accounting' because Energy, not Money is the true currency.

Giving Drive to Truck Drivers

India today has a cumulative trucking fleet capacity of over 3.3 million vehicles but over 20 percent of vehicles are lying idle because there aren’t enough skilled drivers to ensure their commercial utilisation. 10 companies came together & took up a wp initiative improve the situation

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