Meta has introduced a new line of AI-powered smart glasses starting at $299 (around Rs 28,100), expanding its wearable technology portfolio as competition in the smart eyewear market continues to intensify.

The launch comes amid a broader industry push into AI-enabled glasses, with Google recently announcing plans to develop Gemini-powered eyewear with Warby Parker and Snap unveiling its premium Specs smart glasses priced at $2,195 (around Rs 2.06 lakh).

Lower Price Point and New Designs

The newly announced Meta Glasses are at least $80 cheaper than the entry-level second-generation Meta Ray-Ban glasses and significantly less expensive than the Ray-Ban Display glasses launched last year at $799 (around Rs 75,100).

Developed in partnership with eyewear giant Luxottica, the new glasses mark the first Meta smart eyewear product not to carry one of Luxottica’s established consumer brands such as Ray-Ban or Oakley.

Meta has introduced a range of new colours and frame designs, including rectangular styles and a slim oval collection developed in collaboration with media personality Kylie Jenner.

The company is positioning the devices as a more accessible entry point into AI-powered wearables while offering a distinct visual identity from its previous smart glasses lineup.

Powered by Meta’s New AI Model

The glasses are the first Meta wearable devices to launch with Meta AI powered by Muse Spark, the inaugural model developed by the company’s Superintelligence Labs.

Although the device does not feature a display, it includes a built-in camera and personal speakers that allow users to interact with the AI assistant through voice commands.

Users can ask the AI to translate languages, identify and interpret objects in their surroundings, and capture photos and videos without needing to use a smartphone.

The launch reflects Meta’s continued effort to integrate artificial intelligence directly into consumer hardware and make AI interactions more seamless and accessible.

Meta’s Expanding Wearable Ambitions

Despite remaining a relatively small segment of the technology market, smart glasses have emerged as one of Meta’s strongest hardware success stories.

Meta and EssilorLuxottica currently account for more than 80 per cent of the global smart glasses market, with millions of units sold since the companies introduced their first generation of connected eyewear in 2021.

Meta has invested heavily in what it describes as “personal intelligence”, a strategy focused on embedding AI capabilities into everyday consumer devices.

The company’s growing emphasis on smart glasses also reflects a shift in priorities for Chief Executive Mark Zuckerberg. While virtual reality headsets played a central role in Facebook’s transformation into Meta in 2021, the category has remained relatively niche, attracting mainly gaming enthusiasts.

Smart glasses, by contrast, are increasingly being viewed as a potential mainstream computing platform for the AI era.

With Google, Snap and Meta all accelerating investments in wearable AI technology, the battle to define the next generation of personal computing devices is rapidly gaining pace.

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