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CSR Partnership to Promote Sustainable Practices Around Sport

Continuing with the tradition to educate people about responsibly carrying out their sports activities, DECATHLON in association with the World Cleanup Day organisation has once again partnered to clean and protect playgrounds while undertaking sports activities. In a bid to keep the planet healthy, waste collection becomes an integral part of keeping the surroundings clean. Along with aiding the preservation of environmental quality in the long run, it also keeps the community active in a healthy manner, allowing one to connect with eco-passionate peers and forge meaningful friendships for a cleaner and greener future. Such partnerships can be transformational for both individuals and cities.
The pan-India event is set to be a fun event centered on sustainability for teammates, families, and friends through a common interest. Participants will witness fun and engaging events such as beach cleanup, hike plogging, cycling events, and digital cleanups. To raise awareness around waste management and sustainable practices, there will be physical training on segregation and composting through vendor partners. Stalls from vendors in the zero-waste space will also adorn the sites to further educate the crowd.
Annie George, Sustainability Leader, Decathlon India said, “DECATHLON is elated to be yet again partnering with World Cleanup Day to contribute to better waste management in our cities and contributes towards our consistent effort as an organization towards the same, which we believe is important for sustaining communities. This partnership highlights the common values of sports and ecology. Reconnecting with the environment sustainably along with friends and families is one step forward to take charge of creating an impactful change in our surroundings. The collective participation of DECATHLON teammates at 60+ events across 50 cities is sure to bring forth the right team spirit to take charge of protecting and cleaning playgrounds. We are excited to be part of making a change towards a healthier and more sustainable environment where our future generations can flourish.”
Last year, the event took place across the country with 35 events, and around 1482 kg of litter was collected. People came out to participate in large numbers. This year too, around 5,000 people are expected to participate in the cleanup which will enhance playgrounds and beautify green spaces.
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