Sports & Culture

As the official partner of Odisha Hockey Men’s World Cup Bhubaneswar 2018, Tata Steel reiterated its commitment to promote a culture of sports as a unifying force both within and outside the country. Calling sports as a great global unifier, Sunil Bhaskaran, Vice President, Corporate Services, Tata Steel, said, "Tata Steel is the first private...

Indian hockey team geared up for the men's World Cup with a 5-0 thrashing of reigning Olympic champions Argentina in its first warm-up match on Friday. Sixteen of the world’s top hockey teams will take part in the 14th edition of the World Cup to be held at Bhubaneswar, Odisha. It is scheduled from...

Mary Kom wins Gold at the World Championships. This headline has become normal over the course of Mary Kom’s career. She has a knack of winning gold medals at World Championships and no wonder this is her sixth one! She whitewashed her Ukrainian opponent Hanna Okhota 5-0 in the 48-kg category to tie with the...

There has been an upsurge in global female viewership for sports events. Further, it has been observed globally that apart from watching the game, female fans follow it over second screens for game-related activities, majorly on social media. In India too, sports viewership is no longer male dominated, as females and kids comprise a significant...

Driven by a young digital audience, and rapidly increasing smartphone and internet penetration, India is witnessing significant growth in online consumption of sports content. With increasing smartphone penetration and falling data tariff, online consumption of sports content is on the rise in India. 60% of the digital audience in India is within the age group...

Punishment for its own sake is pointless if it doesn’t transform the mindsets and attitudes of offenders. A prison can become a dangerous breeding ground for criminals, fuelling the very activity it seeks to deter. Incarcerated individuals have little control over their circumstances or future. Years of confinement result in greater loss of self-worth, a...

Ford has announced the expansion of its ‘Happy Schools’ initiative in Gurgaon/NCR. Focused on bridging the gaps with the introduction of a unique art-based-curriculum, the Happy Schools program in Gurgaon/NCR will cover 10 Government/ Aided primary schools in the first phase, benefiting more than 1000 children. The Happy Schools is Ford’s ongoing initiative to improve...

Women have always had to fight gender stereotypes. The girls are brought up to believe that they are not meant to do certain jobs. That they are too weak to take up extreme adventure. In fact, because of this conditioning when we think of adventure, we often visualise a man going off the track...

Picture making, drawing and painting is as ancient as mankind itself. Man expressed himself by observing human forms, other living beings and objects around him, sketching them on walls, paper, and cloth and other surfaces. Kala Drishti’s aim is to cultivate awareness and eye for an art. Kala Drishti presents an art heritage collection conceptualized...

Athlete Swapna Barman clinched India's first ever gold medal in the heptathlon, which consists of seven events and considered to be one of the most difficult events in athletics. Despite her bedridden father, and facing acute poverty, she made India proud by winning Gold in this category in 2018 Asian Games. It's a story...

The wait for the first gold medal at the Asian Games this year was not long as Bajrang Punia secured the yellow metal after beating Japan’s Daichi Takatani in the 65kg category. Bajrang dedicated his medal to former Prime Minister Atal Bihari Vajpayee, who breathed his last in August. The wrestler believes his Asian Games...

The story of Lagaan is an interesting one. What is essentially a tale of the British Raj going about with its business in what is the crown jewel of her majesty’s colonial empire, suddenly turns into the ultimate underdog story. Central to the movie’s narrative is also the British officers using all means to...