Sports & Culture
Rugged Sahyadri Ultra Trail Race
The annual Rugged Sahyadri Ultra Trail Race is scheduled for 5th August this year. The total distance of the race is 50 km. However, this race also plans to give beginners a chance, so there will also be a shorter 10 km race from Panhala Fort. The race trail has been chosen from the...
CSR: Colours Uplifting The Lives Of Slum Dwellers
With the population of 2.2 Crores according to the 2011 census, Mumbai is the most populous city in India and the 4th most populous city in the world. The population has more than doubled in the last twenty years and this rapid expansion has led to the city bursting at its seams. More than...
What It Would Take To Have More Teen Sports Stars Like Hima Das
Sprinter Hima Das created sports history by winning the gold medal in the women's 400 metre event at the IAAF World U20 Championships on July 13, 2018. Hima registered a time of 51.46 seconds in the final at the Ratina Stadium to become the first Indian athlete to win gold in a world championship...
Differently-Abled Indian Cricket Team Heads To Singapore
Cricket has grown into a folly over the years for Indians. Companies too are willing to sponsor and participate in them. The sport receives a large chunk of the limelight along with cricketers earning about 2 crore rupees annually. This is in the games. With the lime light they receive, they easily make way...
CSR: Promoting Leadership Potential Among Young Girls
This Cricket Season Burger King partnered with the current reigning champions of IPL, Mumbai Indians for its summer brand campaign ‘Great Burgers at Amazing Prices’. In an endeavour to further strengthen the ongoing partnership and take it forward to a noble cause, Burger King took a step towards fulfilling its “Sixes for Kings” programme....
CSR: Garbage Generation At Sport Stadiums During Matches
When a cricket team is playing against a rival, the only priority for the entire country is the team’s victory. The spectators in the stadium are too nervous to pay attention to anything else. How does it matter where you throw the plastic water bottle or the biscuit packet, as long as the batsmen...
CSR: 3×3 Pro Basketball League Comes To India
Sports is an important component in socio-economic development of any country. It not only promotes productivity and fitness in the community but also helps in generating good leaders, reduces medical expenses, imbibes discipline and enhances social cohesion. Community participation in sport also represents the character and culture of a country.
India does not have much...
CSR: Integrate Sports In Your Daily Routine
With the Indian badminton contingent making us all proud at the recently concluded Common Wealth Games 2018, the action continues on the court. The International School Sport Federation’s World Schools Championship badminton tournament held in Pune witnessed some close encounters and skillful shuttle play. The action on these courts was no less compared to...
CSR: Reducing The Income Gap
India is the sixth richest country in the world according to a report by New World Wealth, a global wealth intelligence and market research company. However, India houses largest number of people living under poverty line.
Income inequality in India has risen substantially since the 1980s. According to a report by the World Inequality Lab,...
CSR: Promoting Hockey
Cricket is the only sport that gets serious light in the country. Indian cricketers make somewhere around 2 crore rupees per annum. This is in the games. With the limelight they receive, they easily make way more than that in endorsements. However, the hockey players in India make somewhere around 15 lakh rupees per...
CSR: Girl Power All The Way In Sports
The arena of sports is an ever growing and changing one in our country. It needs support for all age groups. More importantly, the juniors as well as established girl athletes. To encourage girl athletes from various parts of the country and in different individual sports disciplines, so as to enable them to compete on...
An Ode To India’s Mr. Consistent Genius!
When it comes to sport in India, the word consistency has applied to but a few. Sporting talent has seen but not always conquered, other times it was the potential not living up to expectation. India has held its breath, waiting patiently for those few who can take our collective breath away. But in...