Sports & Culture

“It has been established that through sports, people can reduce degree of disability by up to 25%. “People with disabilities have a large degree of normalcy in them and 80% of them are capable of participating in sports,” says Air Marshal Denzil Keelor, the founder Trustee and CEO of Special Olympics Bharat. Special Olympics Bharat...

In recent decades, the Kingdom of Morocco has embarked on a path that fully commits the nation to a development and civil course that is at once progressive and strongly connected to its national identity. The Moroccan model for success - with its core ideals of decentralisation, human development, multiculturalism, south-south connectivity, and participatory...

World football's governing body FIFA said it would work with Iran to end a long-running ban on women attending matches but offered no insight on when to expect the breakthrough. FIFA Secretary General Fatma Samoura made the announcement after she met Maryam Qashqaei Shojaei, a prominent Iranian campaigner who made headlines at this summer's World...

To demonstrate inclusion through sports on 3 December 2018, the International Day of Disability, Special Olympics Bharat brought together two Unified teams to play a friendly match at the Frank Anthony Public School, New Delhi. A unified 7-a-side football match was played for a duration of 35 minutes. The match aimed at initiating an extraordinary...

In a step towards promoting education for underprivileged girls, RBL Bank flagged off the fifth edition of ‘Umeed 1000’ - a 1000 km Cyclothon in Mumbai. The team will ride from Mumbai to Bengaluru to raise awareness and funds for the education of less privileged girl children. The Cyclothon was flagged off by Prof....

According to Stephen Wearing, Volunteer Tourists are defined as “those tourists who, for various reasons, volunteer in an organised way to undertake holidays that might involve aiding or alleviating the material poverty of some groups in society, the restoration of certain environments, or research into aspects of society or environment”. According to the UNWTO...

Tata Football Academy (TFA) and the Tata Trusts today announced their collaboration with La Liga giants, Atlético de Madrid (ATM), to enhance and strengthen its existing programmes for promoting Indian football. The main objective of the collaboration is to encourage football as a sport at the youth and grassroots level as well as support...

As the official partner of Odisha Hockey Men’s World Cup Bhubaneswar 2018, Tata Steel reiterated its commitment to promote a culture of sports as a unifying force both within and outside the country. Calling sports as a great global unifier, Sunil Bhaskaran, Vice President, Corporate Services, Tata Steel, said, "Tata Steel is the first private...

Indian hockey team geared up for the men's World Cup with a 5-0 thrashing of reigning Olympic champions Argentina in its first warm-up match on Friday. Sixteen of the world’s top hockey teams will take part in the 14th edition of the World Cup to be held at Bhubaneswar, Odisha. It is scheduled from...

Mary Kom wins Gold at the World Championships. This headline has become normal over the course of Mary Kom’s career. She has a knack of winning gold medals at World Championships and no wonder this is her sixth one! She whitewashed her Ukrainian opponent Hanna Okhota 5-0 in the 48-kg category to tie with the...

There has been an upsurge in global female viewership for sports events. Further, it has been observed globally that apart from watching the game, female fans follow it over second screens for game-related activities, majorly on social media. In India too, sports viewership is no longer male dominated, as females and kids comprise a significant...

Driven by a young digital audience, and rapidly increasing smartphone and internet penetration, India is witnessing significant growth in online consumption of sports content. With increasing smartphone penetration and falling data tariff, online consumption of sports content is on the rise in India. 60% of the digital audience in India is within the age group...