To offer clean drinking water at an affordable price, Maruti Suzuki simultaneously operationalized 11 water ATMs across multiple villages. The Company, which has a stockyard in Sompura from where it serves customers in South India, had recognized that clean drinking water was a critical need of local residents. With rapid industrialization and growth in migrant population in the region, availability of clean drinking water at an affordable price was a major concern for the local communities. These 11 water ATMs will serve over 4000 households in the region.
Maruti Suzuki India Limited partnered with WaterLife India to set up 11 Water ATMs, one each in Sompura, Bhartipura, Nidevanda, Karimanne, Yedahalli, Devaranahosahalli, Hallenahalli, Honnenahalli, Kuluvanahalli, Pemmanahalli, and Kengal Kempohalli villages in Nelamangala Taluk, Karnataka. Dr M Veerappa Moily, Former Union Minister and Member of Parliament, Dr K Sreenivasmurthy MLA, Mr Ranjit Singh, Vice President (CSR & Sustainability), Maruti Suzuki and the representatives of Village Panchayats inaugurated the Water ATMs at a gathering. With these, the company has established 26 Water ATMs across its adopted villages in Haryana, Gujarat and Karnataka.
The Company undertakes water and sanitation projects which include construction of Water ATMS, individual household toilets, laying of sewer lines and solid and liquid waste segregation. Under its school education program, the Company undertakes infrastructure development and learning level improvement projects.
A K Tomer, Executive Director, Corporate Planning, Maruti Suzuki India said, “These villages being in vicinity of industrial setups have high migrant population that creates a burden on the existing water and sanitation systems. Our aim therefore is to implement a solution that is sustainable and affordable.” Maruti Suzuki bears the initial cost, WaterLife India provides the technology and maintains the facility for a period of 10 years and the village panchayat will provide the required land and electricity.
The water ATMs use a 10-stage UV filtration technology to remove all impurities, keep the TDS levels low and retain essential minerals. The technology also helps in minimal water rejection — only 25% compared to conventional water purification systems. Community members can benefit have to pay just 30 paise per litre of water. Built on a self-sustainable model, it is estimated that the Water ATMs will benefit around 300-400 households in each of the 11 villages.