CSR Project ‘Shilpi’ Launched to Empower Youth in Backhoe Loader Servicing Sector

New Delhi, India: CASE Construction Equipment, a brand of CNH, introduces Project Shilpi, as a part of their CSR initiative to equip youth with limited means with essential skills in servicing and maintenance of backhoe loaders. The project has been strategically developed to address this gap by building a certified talent pool trained in backhoe loader repair and maintenance.

Project Shilpi is designed for unemployed youth from economically weaker sections, particularly ITI (Industrial Training Institute) and diploma holders aged 18 and above, who are unable to pursue long-duration training due to financial or logistical constraints. Focused on youth from across the country, the initiative aims to create a steady pipeline of trained technicians. The project not only strengthens the industry’s service ecosystem but also contributes to the Government’s Skill India Mission and supports the United Nations Sustainable Development Goals—specifically SDG 8 (Decent Work and Economic Growth) and SDG 10 (Reduced Inequalities).

Speaking about the launch, Ms. Kavita Sah, India CSR Head, CNH, said, “At CASE, we believe in enabling communities through skills that transform lives. Project Shilpi addresses a critical gap in the construction equipment industry by preparing youth with job-ready skills in backhoe loader servicing. Through this initiative, we aim to strengthen India’s technical workforce while empowering individuals to achieve socio-economic independence.”

The project follows a three-month blended training model, beginning with a focused boot camp, followed by 26 hours of online theoretical learning and 520 hours of practical, hands-on training. Regular industry interface ensures participants gain real-world exposure, while outreach efforts through rural campaigns and community engagement help mobilize candidates from relevant backgrounds.

Upon completion, participants receive a third-party external assessment certification and gain essential skills in operating, maintaining, and servicing backhoe loaders. Furthermore, trainees are expected to gain a strong understanding of safety, environmental compliance, and customer communication.

By building a job-ready talent pool, Project Shilpi supports CASE’s commitment to empowering communities through skill development and strengthening India’s technical workforce in the construction equipment sector. A global leader in Construction Equipment since 1842, CASE has been present in India since 1989. It has consistently remained a market leader in the Vibratory General Business Compactor segment and a leading player in the backhoe loader segment since inception.

Disclaimer: This media release is auto-generated. The CSR Journal is not responsible for the content.

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