Indian skincare brand Dot & Key has launched its new Strawberry Dew Tinted Sunscreen range, featuring 15 shades designed to cater to a wide variety of Indian skin tones. The launch positions the brand as the first Indian skincare company to introduce a tinted sunscreen range with such an extensive shade selection.

Broad-Spectrum Sun Protection

The new formulation uses modern UV filters to provide broad-spectrum protection against UVA and UVB rays, while also offering protection against blue light exposure. The lightweight, fast-absorbing formula is designed to leave a dewy finish without creating a white cast.

Skincare Benefits With Buildable Coverage

The tinted sunscreen provides buildable coverage intended to even out skin tone while combining sun protection with skincare benefits. Ingredients including hyaluronic acid, niacinamide, and panthenol are included to support hydration and the skin barrier.

Designed for Indian Skin Tones

The range includes shades across lighter, medium, and richer skin tones. Examples include Peony and Porcelain for lighter tones, Sand and Honey for medium tones, and Caramel and Hazelnut for richer complexions.

Addressing a Gap in the Market

Anisha Agarwal Saraf, Co-Founder and Chief Innovation Officer of Dot & Key Skincare, said the product aims to address a gap faced by Indian consumers who often have to choose between effective sun protection, suitable shades, and skincare benefits.

The range combines these features into one product, with the goal of simplifying daily skincare routines.

Distinctive Heart-Shaped Packaging

The Strawberry Dew Tinted Sunscreen comes in a distinctive heart-shaped tube, designed to make the product more appealing and enhance the application experience.

Available Across India

The new sunscreen range is available through Dot & Key’s official website, e-commerce platforms, and retail outlets across India.

About Dot & Key

Founded in 2018 by Anisha Agarwal Saraf and Suyash Saraf, Dot & Key is headquartered in Kolkata and focuses on consumer-oriented skincare products. Its portfolio includes sunscreens, moisturizers, face washes, and other skincare products.

The brand develops its formulations in-house with support from skincare scientists and is backed by Nykaa, a major beauty and wellness company in India.