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CSR News – Landmark Group, The Jagtiani Foundation, The LIFE Foundation commit Rs. 30 crores towards COVID-19 relief

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Landmark Group (the parent company of retail brands Lifestyle, Max etc.), along with The Jagtiani Foundation (the private philanthropy arm of the Jagtiani Family), and The LIFE Foundation (a registered trust founded in 2000 by Micky Jagtiani)led by the values instilled by the family and the Group’s CSR missionhave jointly committed over ₹30 Crores towards supporting and empowering those affected by the pandemic in India and the Middle East.
In India, the group has committed ongoing support towards COVID-19 relief efforts in Mumbai, Coimbatore/Tiruppur, Bangalore, Delhi, and Chennai. Launching the first phase of its COVID-19 relief CSR (corporate social responsibility) initiative in Mumbai, the group has joined forces with public health partners, non-profit and civic organisations to ensure urgent help for vulnerable communities, providing food rations for local low-income families and daily wage earners.
Relief efforts are focused on providing important resources like medical equipment and supplies to frontline workers in collaboration with partner factories. The LIFE Foundation, which typically works in over 2,000 anganwadis (childcare centers) and in over 160 schools, has also pivoted its programmes to provide aide to underserved populations and workers on the frontline.
Renuka Jagtiani, Chairwoman and CEO, Landmark Group, said, “The Middle East and India have been home to us for several decades, and therefore we have pooled our resources from the Group and the Jagtiani Foundation to work on ground and support those who have been impacted by the crisis. We have tried to reach people across our value chain and by prioritizing the health and safety of our employees and customers, as well as continuing to engage our partner factories in relief efforts and with communities in garment hubs across India.”
Poonam Lalvani, Managing Trustee, The LIFE Foundation said, “Since 2001, we’ve been dedicated to empowering youth and marginalized communities through a holistic approach that includes education and health. During these challenging times, we remain committed to our most disadvantaged populations across Mumbai, as well as Thane, Alibag, Chennai, Meghalaya, and Bangalore. To date, we’ve distributed over 100,000 kgs of food provisions to vulnerable people, including low-income families and migrant workers. We’re also working to support public hospitals and frontline workers by providing medical supplies, including a recent donation to the paediatric ward ICU in Nair Hospital.”

Overview of COVID-19 relief efforts by Landmark Group in India:

The Jagtiani Foundation is working directly with government hospitals to provide Personal Protective Equipment (PPE) and masks to frontline healthcare workers, working with Max India to leverage the Group’s partner factories in India to channel resources through its existing supply chain and working communities.
The Foundation is also working with a network of reputed local non-profit organisations, such as Apnalaya, Jan Sahas, Oscar Foundation, SAVE, and READ, to provide access to food for underserved populations including low-income families, daily wage earners, and migrant workers.
In addition to funding these organisations, the Jagtiani Foundation, as well as The LIFE Foundation have also partnered with SPAR Hypermarkets to ensure good quality rations are made available in the quickest possible manner. The Foundation, in its first phase, is focusing resources in Mumbai, one of the hardest-hit cities in India, as well as in Coimbatore and Tiruppur, a major textile and knitwear hub.
The LIFE Foundation has dedicated its COVID-19 efforts to providing food rations and hot meals for labourers, villagers, street dwellers, elderly citizens, and children, as well as PPE Kits, sanitizers, masks for frontline workers in police stations, and public hospitals. The LIFE Foundation is also working to provide medical equipment, having recently donated to the pediatric ward ICU Nair Hospital, Mumbai.

Lifestyle International Private Limited (LIPL) will continue to work with its partner NGOs, pivoting existing programmes to address the immediate needs of those impacted by COVID-19, providing humanitarian relief, and strengthening public health systems. This includes working providing food packs to daily wage earners and migrant workers, as well as medical supplies to government healthcare facilities.

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