Home Press Release CSR News: As India Unlocks, Honda Spreads Road Safety Awareness Digitally

CSR News: As India Unlocks, Honda Spreads Road Safety Awareness Digitally

Knowing how to keep yourself and your loved ones safe on roads is now just a click away! As India unlocks to the New Normal, Honda Motorcycle and Scooter India Pvt. Ltd. (HMSI)is once again spreading awareness on India’s safety on roads, but with a unique twist. With social distancing becoming the new norm of COVID-19 era, Honda 2Wheelers India has now introduced the Digital Road Safety Awareness Training initiative – ‘Honda Road Safety E-Gurukul’ across India.
Since its start in May’20, Honda’s digital road safety campaign has now spread to 50 cities across 19 States and U.Ts. Creating more awareness on road safety, Honda has digitally educated over 23,000 people including 8,500 kids of 230 schools, 43 colleges & 137 corporate offices spread across India.
Speaking on this latest initiative, Mr Prabhu Nagaraj, Senior Vice President – Brand & Communications, Honda Motorcycle and Scooter India Pvt. Ltd. said, “Road safety is a matter of grave concern and Honda has been committed to spreading road safety awareness in India. Being a socially responsible corporate, we are now actively reaching out to citizens digitally for the effective spread of road safety awareness to all age groups. Together, with the support of civil society, Honda is making all efforts to ensure that Indians are safer on roads as India continues to unlock further in the times to come.”
Honda’s road safety instructors are utilizing the age-appropriate Road Safety Learning Programs to enhance the retention of Road Safety awareness among all age groups through digital training programs. These trainings explain about the importance of safe riding etiquettes, safety gears, road rules, traffic signs through an engaging mix of theory, fun videos, case studies etc. The 45-60 minutes long interactive video session is conducted daily on multiple digital platforms. Each session is followed by a Question &Answer session for resolving queries on various topics.
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