CSR News: Life’s Good When Life’s Shared, Expansion of Blood Donation Initiative Across India

LG Electronics India is set to launch the third edition of its Mega Blood Donation Campaign, reinforcing its commitment to corporate social responsibility with the core message, “Life’s Good When Life’s Shared.” This initiative aims to mobilize communities especially youth and organizing 400 blood donation camps across 70 cities.

In the years 2019 and 2023, LG Electronics India successfully organized around 188 camps, resulting in over 17,700 registrations. Building on this success, the 2025 campaign aims to further expand its impact, with a goal of securing 30,000 registrations. Each camp will provide donors with essential medical checkups, refreshments, and certificates of appreciation, ensuring a seamless and encouraging donation experience. In collaboration with credible partners like Care Today Fund, United Way Mumbai & Sakashm Bharti Foundation. LG aims to foster a stronger culture of voluntary blood donation in India.

Commenting on the initiative Mr. Hong Ju Jeon, MD- LG Electronics India, said, “We are committed to continue CSR programs with meaningful intervention. This 3^rdedition of Mega Blood Donation campaign is a reflection of our commitment of making Life’s Good for people. Our aim is to mobilize communities to actively participate and spread awareness about the cause, aligning with our core message of ‘Life’s Good When Life’s Shared.”

In addition to on ground blood donation camps, LG Electronics India will conduct citizen mass awareness drive through radio and digital media across the country. This mass awareness drive is aimed to sensitize people regarding importance and benefits of blood donation.

To make participation easier and more accessible, LG Electronics India has launched a dedicated microsite https://lg-india.com/blood-donation/ for the Mega Blood Donation Campaign. This platform will allow individuals to pledge their support, register for donation camps, and access important information about the drive.The micrsite will serve as a one-stop destination for donors, offering real-time updates on camp locations and guidelines for first-time donors.

Through this initiative, LG Electronics India continues to support sharing and giving back to society, and the belief that “Life’s Good When Life’s Shared”.

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