Vodafone India Foundation, the CSR arm of Vodafone Idea Ltd., and Learning Links Foundation today announced the successful completion of the first year of their flagship programme on financial literacy – ‘Jaadu Ginni Ka’.
Launched in May 2018, Jaadu Ginni Ka, aims to educate 13 million Indians on financial literary and help them come under the ambit of financial inclusion. ‘Jaadu Ginni Ka’ comprises useful real-world topics such as basic financial concepts, borrowings, investments, financial planning, digital financial tools etc that can significantly help underserved sections of the society. Developed in consultation with leading financial experts, Jaadu Ginni Ka content is published in 10 Indian languages and is available as a free download for Android devices.
Hon’ble Vice President of India, Shri Venkaiah Naidu, the Chief Guest at the celebrations held in Hyderabad, awarded the certificate of completion to beneficiaries and master trainers. The Vice President spoke about the importance of making all citizens financially secure and noted how financial literacy and inclusion were important steps in that direction. He complimented the efforts made by Vodafone Foundation and the Learning Links Foundation towards this.
P. Chinna Thataiah, MD, Mission for Elimination of Poverty in Urban Areas (MEPMA), Govt. of Andhra Pradesh was also present at the felicitation ceremony in which two beneficiaries got an opportunity to share their life changing learning experience in front of the dignitaries.
Government of Andhra Pradesh’s Mission for Elimination of Poverty in Urban Areas (MEPMA) has partnered the program and set a target of training 2 million Self Help Group (SHG) members across Andhra Pradesh.
P. Balaji, Director, Vodafone Foundation, said, “Vodafone Idea strongly believes in giving back to the society and this is firmly embedded in our mission statement. Our focussed CSR initiative, ‘Jaadu Ginni Ka’, is aimed at promoting financial literacy amongst citizens, especially women in India. Last year, we kicked off the programme in Andhra Pradesh through our partnership with the state Govt.’s MEPMA and have already trained 200,000 master trainers.”
Dr. Anjaliee Prakash, Chairperson and Founder, Learning Links Foundation, said, “Financial literacy is important for every individual irrespective of age, gender and socio-economic status. It is the people of a country who make it successful. When we empower men and women, young and old, rich and poor to take wiser financial decisions, we ensure a powerful economic future for India.”