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Responsible Marketing will be Integral to CSR in post COVID-19 World

Marketers wield a lot of power in influencing public opinion, especially with tactics such as subliminal messaging. These tactics are often so effective that...

Role of CFO to Ensure Business Sustainability

CFOs have historically been responsible for making financing and investment decisions based on ROI and NPV. In the next ten years, there will be...

The Three Pillars of CSR

Corporate Social Responsibility (CSR) has become a buzzword in the corporate world. Every year, businesses of all sizes belonging to every industry spend billions...

Greenwashing – A Misleading Tactic Used By Businesses

Going green has become a profitable business strategy considering the contemporary environmental scenario. With rising awareness about climate change, more and more people are...

Why Sustainable Development Goals Are As Significant As Your Business Goals

By Sanjaya Mariwala Think what comes to your mind when you hear the words ‘sustainable’ or ‘development’. ‘Sustainable’ takes us directly to the core of...
Business Ethics

Why a Company’s Ethics Matter

Corporate ethics are key to satisfying a company’s stakeholders. Both consumers and employees place increasing emphasis on corporate social responsibility (CSR) and expect businesses to...
Ethics

Why are Ethics Important During a Downfall in Business

It is not so difficult to install business ethics when the business is flourishing. It gets difficult to hold on to ethics when the...
human rights vs renewable energy

CSR Dilemma – Environment Vs Human Rights

The corporate sector is increasingly getting involved in solving climate problems by making a lot of changes in its operations as well as through...
Atlantic Canada

CSR important for Atlantic Canadian businesses, employees and society

Corporate Social Responsibility (CSR) is a deciding factor in where consumers buy, and job candidates apply. Simply put, CSR is the way in which...
plastic waste

Branded Waste – How CSR can help increase sales

Five states in India banned single-use plastic viz. Plastic bags, in the last one year and there was a huge uproar about the same...
CSR and PR

Relationship Between CSR And PR

CSR and PR are closely related to each other. PR could be both, a blessing and a curse to CSR. Therefore, it is very...

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