UFO Moviez today announced its support for “Feed Our Future,” a new advertising campaign aimed at getting global cinema audiences to tackle global hunger by supporting the United Nations World Food Programme (WFP).
With the support of Facebook, “Feed Our Future” was launched via a Facebook Live. Television personality Mini Mathur played host. The launch featured filmmaker R Balki, the Founder of Feeding India Ankit Kawatra, celebrity chef Vicky Ratnani, Siddharth Bhardwaj, Chief Marketing Officer & National Sales Head, UFO Moviez, Bollywood stars Sonam Kapoor, Sonakshi Sinha, and UN Environment Goodwill Ambassador Dia Mirza.
UFO Moviez will run the emotionally stirring ad film across its screens for eight weeks. The 60-second cinema advertisement was conceived by advertising legend Sir John Hegarty and The Garage Soho. “Feed Our Future” will air on cinema screens in more than 30 countries with a call to action to download WFP’s mobile-app, ShareTheMeal.
The advertisement shows a bustling news conference with journalists vying to interview the recipient of a breakthrough medical research award. But the journalists learn that there was ultimately no medical breakthrough – the chilling conclusion reveals that Miriam Adeke, the young woman in question, had in fact died of hunger when she was only eight years old.
Click here to watch the film. For more information about the “Feed Our Future” advertisement and campaign, and to learn how to get involved in creating a world with Zero Hunger, visit: www.wfp.org/feedourfuture