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Independence Day CSR initiative: MAGGI Desh Ke Liye 2 Minute – Ek Chhoti Si Koshish

MAGGI has been an integral part of Indian households for nearly four decades. On India’s 74th Independence Day, Nestlé India is announcing the launch of ‘MAGGI Desh Ke liye 2 Minute – Ek Chhoti Si Koshish’ a set of year-long initiatives, across the country.
The initiative will begin with a digital launch followed by several CSR initiatives focusing on Swasthya (Health), Swachhta (cleanliness) and Sahayata (Co-operation) that will be unveiled as the year progresses. As part of these initiatives, MAGGI will partner with various entities, including reputed NGOs to assist society in a variety of ways:
– Provide for a million meals to be fed to the disadvantaged and weaker sections of our population
– Work on an ambitious target of supporting 10000 street food vendors come out of these challenging times
– Inspire the youth to connect with agriculture and help solve some of the on-ground challenges
– Continue environmental sustainability CSR initiatives with a focus on plastic waste management.

Suresh Narayanan, Chairman and Managing Director. Nestlé India said, “At Nestlé India, we go back to and reaffirm our purpose and values of respect which enshrines our inspiration for action. We re-commit ourselves to impacting the lives of millions through enhancement of health, livelihoods and doing good for as many people as we can! Nestlé India has sought to respond to the situation as a ‘Nestlé Family’, being inclusive and humble in our approach to address the needs of the communities around us. With the upcoming CSR initiative, we aim to leverage the power of the nation’s most loved food brand MAGGI and hope to inspire citizens to take small steps, which can be transformative.”
Nikhil Chand, Director – Foods & Confectionery, Nestlé India said, “We believe in the power of food to enhance lives, improve livelihoods, and protect the planet for the future generations. The initiative, ‘MAGGI – Desh Ke Liye 2 Minute – Ek Chhoti Si Koshish’, is aimed at inspiring people to take small yet meaningful steps, in creating a positive impact and bring about change. It is a CSR powerful initiative centred around 3S – Swasthya, Swachhta and Sahayata, through which the brand collaborates with citizens in a purposeful way.”

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