About 290 underprivileged children associated with Meljol NGO experienced the live musical performance – ‘Beauty and the Beast’. Meljol is an NGO that focuses on providing life skills to normal children and cancer affected children from St Jude India Child Care Centres and their parents.
It is for the first time ever that Disney presented the timeless classic ‘Beauty and the Beast’ to the Indian stage. Based on the Academy Award-winning animated feature film, this classic musical love story was presented to Indian audiences on a much bigger scale than the mega-productions seen on New York’s Broadway and on London’s West End. Over 100 of the best musical theatre performers in India presented the story of Beauty and the Beast alive on stage, with world class production values, lavish sets and gorgeous costumes. Having won hearts across 28 countries, the Beauty and the Beast musical is completely developed locally in India, while retaining the original script and memorable music of the Broadway show. The production is in English at 130 minutes in duration.
The children also got an opportunity to walk backstage and interact with the cast of the show and even click pictures with the characters.
Trying to imbibe good qualities in children, the play also entertained kids. The play is a story of Belle, a young woman in a provincial town, and the Beast, who is a young prince trapped in a spell placed by an enchantress. If the Beast can learn to love and be loved, the curse will end and he will be transformed to his former self. But time is running out. If the Beast does not learn his lesson soon, he and his household will be doomed for all eternity.
Disney and Citibank organised this program for the kids.