Akasa Air’s Corporate Social Responsibility (CSR): Launch of in-flight Safety Manual in Braille

Akasa Air, India’s youngest airline, today introduced its in-flight safety manual in Braille for persons with visual impairments. In keeping with the airline’s core value of empathy and ensuring that each of our customers have a warm and consistent experience, the Braille in-flight safety manual provides an explanation of the safety instructions, in English and Hindi. Akasa Air has partnered with The Xavier’s Resource Centre for the Visually Challenged (XRCVC) to develop this Braille in-flight safety manual.

The Braille in-flight safety manual provided to passengers onboard upon request, covers detailed instructions on seatbelt operation, location of emergency exits and life jackets, tactile diagrams that help orient passengers to aircraft and aircraft positions and other essential safety information.

Commenting on the launch, Belson Coutinho, Co-Founder and Chief Marketing & Experience Officer, Akasa Air, said, “We are committed to being socially cohesive with a focus on being dependable, warm, efficient, and reliable and our Braille in-flight safety manual is a testimony to this commitment. We are extremely grateful to Dr. Sam Taraporevala and the entire team at XRCVC for their guidance and constant support in our endeavour towards inclusive travel.”

Dr. Sam Taraporevala, Executive Director, XRCVC who helped develop the manual, said “The Xavier’s Resource Centre for the Visually Challenged (XRCVC), a department of St. Xavier’s College, Mumbai (www.xrcvc.org), is a national level support and advocacy centre for persons with disabilities. XRCVC was set up in 2003 as an Assistive Technology support centre for students with visual impairment in higher education. Akasa Air’s Braille in-flight safety manual is an example of an airline taking a step towards social inclusion.”

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