Tag: CSR
CSR: Cause-Related Marketing – An Innovative Approach
Cause-Related marketing is a way of involving customers in the company’s CSR projects. For example, P&G India announces in its TV commercials that the...
HDFC Bank launches Navachar (Innovation) Pustika
HDFC Bank launched a manual of innovative teaching ideas called Navachar Pustika. Navachar Pustika (Innovations Handbook), is a compilation of innovative teaching ideas contributed by teachers themselves....
Trends Expected to Redefine CSR
There is no fixed definition of CSR. But it is believed that companies have certain social, environmental, and ethical responsibilities they need to address....
Guidelines for Firms in Non-Compliance of CSR Expenditure
India became the first country to mandate CSR spending by the corporates with the enforcement of new Companies Act in 2014. The legislation asks...
How Tech Platforms are Helping CSR in India
Everyone is looking to do their bit for the greater good, whether big or small, and corporates are making sure it is part of...
CSR of the Vacation Rental Companies
Vacation Rental Industry has been growing rapidly over the last few years. According to research by Futurestay, global vacation rental market is expected to...
CSR: Changing Roles of Corporate Foundations
The CSR mandate has encouraged many corporates to take up the matter of social, national and environmental development in their own hands. Instead of...
How to Integrate CSR Into Your Public Relations Strategy
Corporate social responsibility (CSR) is increasingly central to a company’s reputation. Hence, businesses must integrate CSR into their public relations (PR) strategy to achieve...
TISS AESDII Programme and Financial Management Workshop to Empower the Non-Profit and CSR sectors
The workshop calls for Non-Profit organisations, CSR Professionals, researchers and students to get trained by academicians, practitioners and thought leaders of various Departments and...
Blockchain: A New Momentum for Corporate Social Responsibility
Since the launch of bitcoin in 2009, the popularity of the blockchain technology has piggybacked on the hype of cryptocurrencies. It is the technology...
PwC and Save the Children hosts a roundtable on Child Rights
Save the Children along with PwC India Foundation organised a roundtable on Creating Transformational Business Partnerships for Child Rights. CSR heads of leading Electronics, IT, Healthcare, Manufacturing...
Aligning Corporate Strategy and Corporate Social Responsibility
The evolution of theoretical thought on CSR can be viewed through three stages: philanthropy, evolution from philanthropy to value creation and shared value. The...
