Manvendra Singh Shekhawat, a hotelier has his interests mainly in hotels, heritage conservation, design and social entrepreneurship. His hotels take the path less travelled and his NGO, I Love Jaisalmer, was responsible for launching the city’s largest cleanliness and conservation drive. While speaking with The CSR Journal, he narrates about the cynicism faced and being called an outsider. Irrespective of the criticism, the team for his cleanliness drive grew with manpower pouring in from hoteliers, army members, military personnels, BSF, The Collector and the local people. Watch the full interview to know how CSR can plan a vital role to bring about change.