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Corporates Adopting Monuments For CSR

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Red for - Monuments of India
 
India is a country that is blessed with a rich and varied heritage. The country has over 38 UNESCO world heritage sites. Conservation and maintenance of these culturally important sites have been a challenge as a large number of people live around them, visit them and make a living because of them.
World Heritage Day is celebrated across the globe on April 18 every year. Also known as International Day for Monuments and Sites, the day is aimed at spreading awareness about the dying cultures, rich cultural diversity and teach people how to preserve the ancient cultures.
Monuments are an integral part of a country’s culture. They represent the past of the country on which the present is built and the future depends. They are not just a reminder of a country’s past but are also sources for the reconstruction of history for the historians of the future. This is why it is extremely important to preserve and conserve the monuments.
The ministry of culture receives less than 1% of the annual budget of the country. The lack of funding often results in improper maintenance of these monuments which often leads to long term or permanent damage to these cultural gemstones. In fact, lack of funding has caused a shortage of staff or security measures, which has led to some ancient monuments and artefacts to go missing under the watch of Archeological Survey of India (ASI).
In order to ensure that these monuments get the treatment and care that they deserve, the Indian Ministry of Tourism, ASI and the ministry of culture launched a scheme called ‘Adopt a Heritage’. As part of this scheme, 93 ASI listed monuments and world heritage sites across India were put up for corporate adoption.

Adopt a Heritage Scheme and Monument Mitras

The adopt-a-Heritage scheme is an attempt to involve others in conservation and preservation of the national heritage of India. The scheme aims to encourage companies from the public sector, private sector, trusts, NGOs, individuals and other stakeholders to become ‘Monument Mitras’ and take up the responsibility of developing and upgrading the basic and advanced tourist amenities at these sites as per their interest and viability in terms of a sustainable investment model under CSR. They would also look after the Operation & Maintenance of the same.
The government has laid out three parameters for their selection – their financial credentials, their success stories with similar projects and their vision for the structure.
These ‘Monument Mitras’ will be responsible for the development, operation and maintenance of amenities and facilities of the adopted site, such as cleanliness, drinking water, accessibility, signage, lavatories, tourist multi-purpose centres, surveillance, illumination and other upkeep work. It will also take care of the site under its Corporate Social Responsibility activity.

List of Monument Mitras and the Monuments they Adopted under their CSR

Serial number
Name of Site
State/ UT
Name of Agency
1
Gangotri Temple Area & Trail to Gaumukh
Uttrakhand
Adventure Tour Operators Association of India (ATOAI)
2
Trail from Village Stok to base camp of Mt. Stok Kangri
Ladakh
Adventure Tour Operators Association of India (ATOAI)
3
Red Fort
Delhi
Dalmia Bharat Ltd.
4
Gandikota Fort
Andhra Pradesh
Dalmia Bharat Ltd.
5
Surajkund
Haryana
Bliss Inn (India) Pvt. Ltd. (VResorts)
6
Jantar Mantar
Delhi
 Apeejay Surrendra Park Hotels (P) Ltd.
7
Ajanta Caves
Maharshtra
Yatra Online Pvt. Ltd.
8
Qutub Minar
Delhi
Yatra Online Pvt. Ltd.
9
Hampi & Hazara Rama Temple
Karnataka
Yatra Online Pvt. Ltd.
10
Leh Palace
Jammu & Kashmir
Yatra Online Pvt. Ltd.
11
Development of Multi-Lingual Audio Guide for 3 Iconic Sites
(i) Amer Fort, Rajasthan
(ii) Mahabodhi Temple, Bihar
(iii) Chandni Chowk, Delhi
Resbird Technologies Pvt. Ltd.
12
Development of Multi-Lingual Audio Guide for 9 Iconic Sites
(i) Dholavira, Gujarat
(ii) Somnath, Gujarat
(iii) Humayun’s Tomb, Delhi
(iv) Red Fort, Delhi
(v) Purana Quila, Delhi
(vi) Fatehpur Sikri, Agra
(vii) Taj Mahal, Agra
(viii) Mahabalipuram, TN
(ix) Khajuraho, MP
Resbird Technologies Pvt. Ltd.
13
Abdur Rahim Khan –i-Khana
Delhi
Interglobe Foundation
14
Bekal Fort Drishti
Kerala
Lifesaving Pvt. Ltd.
15
Champaner Pavagadh Archaeological Park
Gujarat
Akshar Travels Pvt. Ltd.
16
Rani ki Vav, Patan
Gujarat
Akshar Travels Pvt. Ltd.
17
Sun Temple, Modhera
Gujarat
Akshar Travels Pvt. Ltd.
18
Buddhist Caves, Uparkot, Junagadh
Gujarat
Akshar Travels Pvt. Ltd.
19
Gol Gumbad
Delhi
Resbird Technologies Pvt. Ltd.
20
Aguada Fort
Goa
Drishti Lifesaving Pvt.Ltd.
21
Krishna Temple, Hampi
Karnataka
Heritage Hotel, Hampi (A unit of Indo Asia Leisure Services Ltd.)
22
Elephanta Stables, Hampi
Karnataka
Orange County Resorts & Hotels Ltd.
23
Pattabhirama Temple, Hampi
Karnataka
Orange County Resorts & Hotels Ltd.
24
Zenana Enslosure (Lotus Mahal), Hampi
Karnataka
Orange County Resorts & Hotels Ltd.
25
Ugra Narsimha Temple, Hampi
Karnataka
Hotel Malligi Pvt. Ltd
26
Badavilinga Temple, Hampi
Karnataka
Hotel Malligi Pvt. Ltd.
27
 Bara Lao ka Gumbad
Delhi
Bird Heritage Foundation
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