The Centre has stated that complaints related to violations of the Code of Ethics are managed through a three-tier grievance redressal mechanism. This response was conveyed during a session in the Rajya Sabha, emphasising the governmental process overseen by the Ministry of Information and Broadcasting (I&B). Complaints lodged with the I&B Ministry are subsequently sent to the relevant online curated content (OTT) platforms for resolution, as established under the Information Technology (IT) Rules, 2021.

Details of the IT Rules, 2021

The Union Minister of State (MoS) for Information and Broadcasting, L. Murugan, provided this information in a written reply to a query raised by Rajya Sabha Parliamentarian Haris Beeran. The Minister elaborated on the notification of the Information Technology (Intermediary Guidelines and Digital Media, Ethics Code) Rules, which were enacted on February 25, 2021. These rules operate under the IT Act of 2000 and were designed to create an institutional framework for digital news publishers and OTT platforms.

According to the MoS, Part-III of the rules outlines a Code of Ethics that applies to digital news providers and OTT platforms. This Code mandates that these platforms must not broadcast any content that is illegal. Additionally, it requires them to exercise caution and discretion while classifying content based on various themes, including violence, nudity, drug use, and explicit language.

The guidelines also include stipulations regarding the classification of content that addresses psychotropic substances, alcohol, smoking, and other behaviours deemed imitable. These classifications aim to ensure responsible content distribution while adhering to legal standards.

Advisory Issued on Content Relating to Narcotics

Furthermore, the MoS noted that an advisory was issued on November 26, 2024, targeting publishers of OTT platforms concerning the streaming of content associated with narcotic drugs and psychotropic substances. The advisory’s purpose is to provide guidance on handling sensitive material that may contravene the established Code of Ethics.

This step illustrates the government’s commitment to maintaining ethical standards in digital content dissemination. By emphasising adherence to regulations, the Centre aims to foster a responsible media environment that respects legal boundaries and promotes better practices among digital content creators.

Through this framework, the government seeks to ensure both accountability and transparency in the online media landscape. The effective management of complaints and adherence to a set Code of Ethics serve to safeguard viewer interests while upholding regulatory principles.

Conclusion on Regulatory Framework

The Centre’s measures reflect a significant move towards regulating online content while balancing the freedoms inherent in digital media. The establishment of a thorough grievance redressal mechanism and the implementation of the IT Rules, 2021, equip users with recourse should they encounter unethical practices. Continuous monitoring and adherence to these standards may result in a more accountable digital media space.

The overarching goal remains the protection of viewers and the promotion of ethical content consumption, ensuring that the evolving digital media landscape operates within a robust framework of laws and guidelines.

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