Bisleri International has established a three-year collaboration with the HSBC Rugby Premier League, becoming the league’s Official Hydration Partner. This partnership will commence with Season 2 of the league and aims to address the hydration needs of both national and international male and female athletes participating in the competition.

The collaboration signifies Bisleri’s commitment to expanding its presence in the sports arena in India. It focuses on promoting athlete wellness while enhancing consumer engagement through dynamic sporting platforms. Launched by GMR Sports in partnership with Rugby India, the HSBC Rugby Premier League is rapidly gaining recognition as a vital contributor to the growth of rugby in India, particularly after the introduction of women’s franchises in Hyderabad this year.

In addition to providing hydration support, the partnership will feature digital campaigns, on-ground events, and community initiatives aimed at boosting fan engagement and broadening the league’s audience, both on and off the field.

Statements from Company Officials

Tushar Malhotra, the Director of Sales & Marketing at Bisleri International, expressed pride in the partnership, stating that they are excited to support both male and female players during this pivotal phase for the league. He emphasised the importance of hydration and athlete wellness as rugby continues to grow in popularity across India.

Sujoy Ganguly, Chief Marketing Officer at GMR Sports, acknowledged the importance of aligning with credible partners who understand the needs of athletes. He highlighted Bisleri’s extensive experience and commitment to maintaining high standards of support, especially as the league includes an increasing number of female athletes.

Both officials reiterated their shared goal of strengthening the foundations of rugby in India and fostering an environment in which athletes can excel, thus ensuring that the league becomes a standard for sporting excellence.

Outlook for Season 2

With teams now finalised, Season 2 of the HSBC Rugby Premier League is anticipated to be the most significant edition to date. Bisleri’s role as the Official Hydration Partner will involve supporting the hydration and wellness needs of the players, thereby reinforcing its relationship with Indian sports and high-performance environments.

The partnership also aims to create a lasting impact not just on the players but also on rugby enthusiasts and fans nationwide. By investing in hydration and wellness, Bisleri seeks to promote higher performance standards among athletes, which could positively influence the overall perception of the sport in India.

This collaboration is part of Bisleri’s greater strategy to engage with various sporting platforms in India, aiming to cultivate a healthier and more vibrant sports culture throughout the nation.

Bisleri’s Legacy and Commitment

Bisleri International Pvt. Ltd boasts a legacy of over 50 years, establishing itself as a major player in the premium beverage sector in India. The company’s stringent quality control measures, involving 114 tests and a 10-stage purification process, underscore its commitment to providing pure, safe, and healthy drinking water.

The company operates 128 plants and maintains a comprehensive distribution network, which includes over 6,000 distributors and 7,500 distribution trucks throughout India and the UAE. Bisleri also offers various beverage options to cater to different tastes and occasions, including its widely recognised packaged drinking water and a range of carbonated drinks.

Moreover, Bisleri International holds sustainability as a core aspect of its operations. The company recently unveiled its Sustainability 2.0 initiative and Bisleri Greener Promise, which focuses on recycling, water conservation, and creating an environmentally sustainable future.

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