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SBI General Insurance announces its 3rd Crop Insurance Week awareness campaign under the umbrella of Azadi Ka Amrit Mahotsav

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SBI General, one of India’s leading general insurance company, announced its 3rd ‘Crop Insurance Week’ awareness campaign. The company will conduct various activities, workshops, and training programs for farmers, supported by Azadi Ka Amrit Mahotsav. Under this campaign, SBI General will initiate awareness activities across the country in the States of Rajasthan, Karnataka, Himachal Pradesh, Uttarakhand, and Assam.
The awareness week will be flagged off in the presence of dignitaries from each assigned State and inaugurate the Information Education and Communication (IEC) vans. The general insurer will educate and help farmers during Crop Insurance Awareness Week in understanding all scheme features and benefits in risk protection right from standing crops, preventing sowing/planting hazards, covering post-harvest losses, securing them throughout the crop cycle. To raise awareness in these States, the company has planned several field level events engaging the farmers by way of workshops, master classes, and on-site visibility activities in order to increase interaction with the farmers and help them to understand the scheme features, its benefits, and the process of enrollment.
Commenting on the campaign, Ms. Priya Kumar, Head – Emerging Business Lines, Rural & Agri, SBI General Insurance said, “Crop Insurance Week is an important milestone specially during this period as we celebrate Azadi Ka Amrit Mahotsav, we would like to extend our gratitude towards the  farmers of the Nation and stay committed to successful  implementation of the PMFBY scheme. . Farmers’ participation in the crop insurance schemes needs special focus and at SBI General, our vision is to safeguard the interests of the farmers during the time of loss and offer them a comprehensive risk protection solution through our insurance program for all exposures faced by them and likely risks associated.
“The Pradhan Mantri Fasal Bima Yojana (PMFBY) is one of the most effective Insurance  program aimed at proving necessary financial assistance in case of any losses faced by the farmers and we at SBI General Insurance are delighted to have engaged with the farmers and help them secure the risks through crop insurance and contribute to the overall success of the PMFBY scheme.  Truly becoming a General Insurance for every Indian with Suraksha and Bharosa Dono” Ms. Kumar added.
Having covered over 2 crores farmers and a range of 64 crops the company has constantly supported the farmers with all the necessary assistance required in securing their crops.
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