Ranveer Singh has partnered with Adidas Originals to unveil a special edition of the renowned Adidas Superstar sneaker, emphasising an India-centric design approach. This release marks what the brand terms its inaugural hyperlocal initiative from the country, aiming to weave Indian creative influence into the broader global sneaker narrative.

Design Inspired by Indian Culture

The new Ranveer Singh Superstar sneaker is deeply influenced by the actor’s personality and aesthetic. One of the key inspirations for the design is the Royal Bengal Tiger, which Singh identifies as his spirit animal. This theme is evident in various aspects of the sneaker, featuring tiger-inspired details integrated into the iconic three stripes. The shoe showcases a striking black-and-white colour scheme, complemented by jewel-like accents and a distinct “Ranveer Singh” insignia, adding both depth and texture to this classic silhouette.

Adidas Originals highlighted that this collaboration transcends a conventional celebrity design partnership. It marks a significant recognition of India as a vital player in the global sneaker scene. The promotional campaign is set against an “urban jungle” backdrop, symbolising a blend of instinct, individuality, and creative expression. At the heart of the campaign is Ranveer Singh, who embodies the exploration of various contrasts such as restraint versus freedom and precision versus chaos.

Senior Brand Director at Adidas India, Bhawna Sikka, expressed pride in the launch, stating that the introduction of the Adidas Originals Ranveer Singh Superstar represents a crucial milestone for the brand in India. She noted that for over five decades, the Superstar has been a symbol of originality across generations. This initial collaborative release from India underscores its position at the forefront of global sneaker culture while spotlighting India’s expanding role in shaping future trends.

Personal Reflections from Ranveer Singh

Ranveer Singh shared his personal sentiments regarding the collaboration, describing it as a significant achievement in his journey. He reminisced about his first pair of Superstars during college, emphasising that co-creating his own iteration feels like a full-circle moment for him. Singh articulated that the design reflects his identity, drawing on the energy symbolised by the Royal Bengal tiger, which aligns with his core beliefs. He reiterated the importance of authenticity through the phrase ‘Unleash the Original’, highlighting the significance of embracing one’s true self.

Singh expressed excitement about presenting his perspective on this quintessential sneaker to the community and becoming part of a legacy that continues to resonate with individuals around the world. His reflections reaffirm the connection between personal storytelling and brand identity, as well as the impact such collaborations can have on global fashion cultures.

With the introduction of this unique edition, Adidas Originals not only enhances the legacy of the Superstar sneaker but also brings Indian narratives and design insights into a more prominent global conversation, enriching the diversity of one of its most celebrated models.

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