The Kerala government is currently in discussions with rights holders to enable non-commercial public screenings of the 2026 FIFA World Cup without requiring a licensing fee. This initiative aims to ensure that local communities can enjoy the matches without the financial burden of costly licenses. Sports and Youth Affairs Minister OJ Janeesh made this announcement during the Assembly session on Monday, emphasising the government’s commitment to supporting football fans.

Janeesh noted that concerns had been raised over local clubs, residents’ associations, and community organisations facing hefty fees for public screenings. He clarified that the government distinguishes between commercial screenings in malls and those organised by community groups that do not charge for entry. This differentiation is crucial in maintaining accessibility for football enthusiasts throughout the state.

In response to a query from MLA P A Mohammed Riyas, the minister provided additional context regarding the rights associated with the World Cup. He stated that Zee Entertainment Enterprises Ltd holds the broadcast and live-streaming rights in India, while digital streaming rights are with ZEE5, its sister platform. Additionally, screening rights in Kerala have been acquired by Eagles FC Kerala. Janeesh confirmed that the state government does not have a formal agreement with the rights holders, but it is keen to facilitate community screenings.

Positive Discussions with Rights Holders

Janeesh further elaborated that once the government became aware of the potential fee issues, the Sports Department Secretary was instructed to engage with the relevant stakeholders. He reported that discussions have been constructive, and there has been an encouraging response from the rights holders regarding the public screenings. He expressed optimism about reaching a timely decision, assuring fans that they need not be concerned about the screenings.

Chief Minister VD Satheesan reiterated that the government is adopting a proactive stance on this issue. He confirmed that measures would be taken swiftly to enable public screenings, contingent upon obtaining necessary permissions. The government’s aim is to enhance the football-watching experience for the public while ensuring adherence to regulations.

Previously, Riyas had raised concerns about local clubs and football fan groups being compelled to pay substantial licences for screenings, particularly in rural areas. He characterised such requirements as a “corporate strategy” that poses a financial strain on ordinary fans. Riyas urged the government to secure an exemption for community-led, non-commercial screenings to protect local football culture.

Kerala’s Rich Football Tradition

Kerala is renowned as one of India’s football hubs, with a rich tradition of public screenings for FIFA World Cup matches across the state during each tournament. These gatherings are an integral part of the local culture, allowing fans to celebrate the sport collectively. The government’s current efforts to facilitate non-commercial screenings without a licensing fee reflects an understanding of the importance of football in the community.

The discussions represent a beneficial approach that aims to balance the interests of rights holders while supporting grassroots football initiatives. As the situation develops, the government is expected to announce a formal resolution regarding public screenings shortly, reaffirming its commitment to the sport and its fans in Kerala.

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