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CSR: Integrate Sports In Your Daily Routine


With the Indian badminton contingent making us all proud at the recently concluded Common Wealth Games 2018, the action continues on the court. The International School Sport Federation’s World Schools Championship badminton tournament held in Pune witnessed some close encounters and skillful shuttle play. The action on these courts was no less compared to that of what we witnessed in the Commonwealth Games 2018 earlier this month.

Around 240 children from 15 countries participated in the tournament. All the participants from across the world schools between the age 15 to 17 years represented their countries such as Bulgaria, Belgium, Brazil, China, Chinese Taipei, Croatia, Czech Republic, England, France, Greece, Georgia, Italy, Turkey, United Arab Emirates, India ‘A’ and India ‘B’. The championship saw participation of 64 coaches, 32 managers along with 80 umpires and technical officials. 15 countries participated with 300 boys and girls representing nations. A total number of 690 matches were played across number of categories during a span of 5 days.

The International Sports Federation (ISF) along with the School Games Federation of India (SGFI) in association with Kinder+Sport is working towards showcasing the best badminton talent amongst the boys and girls globally.

The display of highest level sportsmanship on-court by the players of Belgium earned them the title of the Kinder+Sport Fair Play trophy at this year’s edition of ISF World Schools Championship badminton tournament.

Inder Chopra, Secretary General, Ferrero India said, “Kinder+Sport shares similar values that ISF believes in, such as, education through sport, healthy lifestyle and gender equality. The CSR initiative aims to bring the ‘Joy of Moving’ amongst the young badminton players. To encourage physical activity across the younger generations and inspire them to adopt active lifestyles to make it an integral part of their daily routine.”

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The CSR Journal Team