As India gears up for its biggest festival of the year, health can be the biggest thing to celebrate and cherish more than anything this year. The Fast&Up Great Health Festival is a tribute to this growing priority for the family.
With the pandemic, people have become cautious and are taking all the precautionary measures to boost their immune systems. It will take more than the pandemic to dampen the human spirit, especially during the positive festive season of Diwali. And the best gift we can give this Diwali to our loved ones is the gift of good health.
Each Diwali, Fast&Up organises a Giving Day that celebrates NGOs working for various causes, and helps raise funds for them. The CSR initiative supports NGOs like Kshitij and Aftertaste and this year too, the brand has collaborated with them.
Aftertaste’s mission is to generate livelihood opportunities for women in the low-income urban migrant population by training them to make aesthetic products through art and craft. Kshitij (meaning “New Horizon” in Sanskrit) is a Mumbai-based NGO that employs adults with intellectual disabilities caused by conditions such as Down Syndrome, Autism to create exquisite hand-crafted items and chocolates. With this, the nutrition brand hopes to provide a dignified way of earning for underprivileged women and people with intellectual disabilities. On every purchase of a certain amount, customers will get a gift from these artisans, the proceeds of which will go to the two NGOs.
The Great Health Festival runs from 5th November today to 9th November. On every purchase of a Diwali gift box above a certain amount, one can win assured gifts from brands including Garmin and Wonderchef.
Varun Khanna, Co-Founder Fast&Up, said, “We are delighted to launch the Great Health Festival so that Indians celebrate this Diwali the healthy way. Through this initiative, we have partnered with brands who also believe in the ethos of health and work together to create a festival that celebrates health for the entire family.”
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