A well-known global sportswear giant, Nike, has put itself at the center of a social media controversy after it launched its latest campaign promoting first-of-a-kind India-specific collaboration. A hashtag of #BoycottNike has been trending ever since...
The latest World Economic Forum report states that India is the fastest growing, large economy (GDP growth–7.5%), and by 2030 is forecasted to become a USD 6 trillion economy. This consumptiondriven economy is creating a new...