Bharosa khudpe kar Lagega chota darr Jitni bhi zimmedari chaiye lele khudke sirr Naye daur ki suno yeh baat nayi Ladki ke haath kamiyabi tab aayegi Jab ladki haath se nikal jaayegi
… Raps Dee MC (of No More Limits fame) as Dance Plus star Simi Talsania moves to the beat of Rise Up. The empowering end lyrics are no coincidence. Presented as an anthem for the girl child, the rap song was released yesterday on the occasion of the National Girl Child Day.
Rise Up draws on from #LadkiHaathSeNikalJayegi campaign. “Our campaign #LadkiHaathSeNikalJaayegi, referred to the patriarchal attitudes towards girls which discouraged them from getting educated, but gave a positive spin to the phrase, by linking their education to achieving their aspirations. We hope the Rise Up anthem will open up the minds of girls and encourage them to be fearless in making unconventional career choices,” says Sheetal Mehta, Senior Vice President – CSR, Mahindra Group, and Executive Director, K.C. Mahindra Education Trust.
Created by Mahindra Group and Project Nanhi Kali, the anthem was conceptualized by 22feet Tribal Worldwide, Mumbai. Deepa Unnikrishnan aka Dee MC is a 24-year-old rapper and also the Editor-in-Chief of South Asia’s leading hip hop news website DesiHipHop.com. Dee MC is slated for a Bollywood debut with Ranveer Singh starrer Gully Boy. Simi Talsania was part of the reality show and crew of Dance Plus 3. She has also been a part of AR Rahman’s concert crew.
Project Nanhi Kali, since 1996 has empowered over 350,000 girls till date, including 153,999 girls in this past year alone. This massive undertaking was made possible thanks to over 4,949 Community Associates who tutor our Nanhi Kalis for 2 hours every day, 6 days a week through the year, working across 6044 Academic Support Centres in remote, tribal and rural pockets, as well as urban slums in 11 states of India.