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Independence Day 2022: CSR initiatives on Azadi ka Amrit Mahotsav

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India gained independence from its colonial rulers on 15th of August, 1947. Today, it has been 75 years since India gained freedom. On this occasion, the government of India has launched the ‘Azadi ka Amrit Mahotsav’ initiative to commemorate the glorious history of India’s people, culture and achievements. The campaign is dedicated to the people of India who have not only been instrumental in bringing India this far in its evolutionary journey but also hold within them the power and potential to enable the vision of activating India 2.0, fuelled by the spirit of Aatmanirbhar Bharat.
The official journey of Azadi ka Amrit Mahotsav commenced on 12th March 2021 which started a 75-week countdown to our 75th anniversary of independence and will end post a year on 15th August 2023.
The Mahotsav symbolizes the awakening of the nation, the festival of fulfilling the dream of good governance and of global peace and development.

Aim of Azadi ka Amrit Mahotsav

The Mahotsav is being celebrated with the intention of developing a vision for India in 2047. The five pillars of the Mahotsav are the fight for independence, the ideas of 75 years, the accomplishments of 75 years, the acts of 75 years, and the resolutions of 75 years. The purpose of these pillars is to educate the next generation about the history and struggle for freedom.
Additionally, it is to motivate them to advance and bring about the dream of an independent India. Amrit Mahotsav is a celebration honouring our freedom soldiers and the struggle for Indian independence.

The themes of Azadi ka Amrit Mahotsav

Five overarching themes—Freedom Struggle, Idea@75, Resolve@75, Actions@75, and Achievement@75—are the foundation of the Azadi ka Amrit Mahotsav campaign. To mark the nation’s independence’s 75th anniversary, several events based on the themes were planned over the course of the preceding 75 weeks.
The Idea @ 75 honours the thoughts and principles that have defined India, while the Independence Struggle theme honoured the milestone in Indian history and the unsung heroes of our freedom movement.
While the Actions@75 initiatives highlight the work being done to assist India occupy its proper place in the new global order, the Resolution@75 theme focuses on the nation’s collective resolve and drive to work for a better future. Prime Minister Modi’s rallying cry of “SABKA SAATH, SABKA VIKAS, SABKA VISHWAS, SABKA PRAYAS” serves as the subject.
The campaign’s Achievement @75 theme focuses on commemorating time’s passage and all of India’s prior milestones. It is envisioned that it will develop into a public record of our combined accomplishments as a 75-year-old independent nation with a 5000+ year-old legacy.
The Har Ghar Tiranga campaign is yet another essential component of the Azadi Ka Amrit Mahotsav. PM Modi urged all citizens to convert the campaign into a popular movement by raising the national flag at their houses when he introduced it at the 91st episode of the monthly Mann Ki Baat. In addition, he requested that users use “tiranga” as their profile photo on social media between August 2 and August 15.

Events held by India Inc. on Independence Day 2022

M3M India

Celebrating 75 years of India’s Independence, realty player M3M India organized ‘Freedom Run’ on 14th August 2022. “M3M India’s Freedom Run” saw more than 750 people from across Delhi/NCR. Showing the love for the country, Pankaj Bansal, Director M3M India flagged off the marathon.  Freedom Run had three laps – 3 Kms, 5 Kms and 10 Kms; which began from M3M Urbana, Sec 67, Golf Course Extension Road, Gurugram.
The event started off with the rendition of the National Anthem followed by Zumba and was heartening to see people early in the morning with the spirit and zeal of Azadi ka Amrit Mahotsav. Students of Anurawal School of performing Arts also performed on patriotic songs and enthralled the audience.
To add in the spirit of victory, all the winners were awarded with rolling trophies and gift hampers.
M3M Foundation, the philanthropic arm of M3M India, has also joined hands and has come up with a unique idea for planting one sapling each on behalf of every participant in the “M3M India’s Freedom Run”, under M3M Foundation’s initiative ‘SANKALP’. Each participant also got a green certificate from the M3M Foundation. The children of the M3M Foundation’s ‘iMpower’ academy were also a part of the Freedom Run.
Various programs are being organized in Gurugram to commemorate the 75 Golden Years of Independence. Through the marathon, M3M India wants to give a message to people to take care of their health also along with care for the environment. Such marathons are helpful towards maintaining good health and lead to a healthy India.

Enviro

As part of the ‘Har Ghar Tiranga’ campaign being run across the country as part of the 75th Azadi Ka Amrit Mahotsav, ‘Run For Tiranga’ organized in New Gurugram. More than 500 runners including Haryana Police personnel participated with full zeal and patriotism in this race organized on the occasion of Independence Day. The Run was flagged off by Gurugram Police Commissioner Kala Ramachandran.
The run started at 5:45 am from Vatika Town Square-1, Sector-82, New Gurugram and after covering a distance of 5 km, passing through Vatika Township, all the runners came back from where the run started. During this, the tricolor flag was shown in the hands of all the runners. Complete arrangements for the runners like water, energy drinks, ambulance and post-race snacks etc. Last year, Enviro organized ‘The Flying Sikh Midnight Run’ on the birth anniversary of Milkha Singh.
Ajay Kumar Singh, President and CEO, Enviro said, “Har Ghar Tiranga campaign is being run across the country as part of the 75th Azadi Ka Amrit Mahotsav. With a sense of patriotism and respect for the tricolor. It was heartening to see the enthusiasm with which people including police personnel participated in it. The love and enthusiasm of the people towards their country is a symbol of the unity of the country. We all enhance the beauty of this country by strengthening mutual brotherhood with different cultures and this is the identity of our country.”
A participant of ‘Run For Tiranga’ said, “On this momentous occasion of 75 years of Independence, we salute the valor of our brave freedom fighters and celebrate Independence Day with ‘Har Ghar Tiranga’ campaign. It was great to be involved in the ‘Run For Tiranga, the beautiful moment when people were running with the tricolor in their hands was becoming a memory.”

Biocon

The Biocon Group announced its support for the nationwide ‘Har Ghar Tiranga’ campaign launched during the week through its CSR arm, Biocon Foundation. Over 30,000 national flags were distributed amongst the communities living in the vicinity of its offices in and around Electronic City, Bangalore. Through this initiative Biocon Group of Companies including Biocon Limited, Biocon Biologics Limited and Syngene International Limited are participating  in the ‘Azadi Ka Amrit Mahotsav’ of the Government of India to mark 75th year of India’s Independence.
Biocon Foundation, which is the principal channel for Biocon Group’s corporate philanthropy to build sustainable solutions that promote social and economic inclusion, distributed the Tricolor among members of the local communities, anganwadi workers, students and teachers in government schools in three Panchayats of Anekal taluk.
The flags were distributed by the Foundation among students from 60 schools, residents of 15 villages across locations in Electronic City, Huskur and Jigani Industrial areas in the neighbourhood of Biocon Group companies’ campuses, through Panchayats and Village representatives. Many employees of the three companies: Biocon, Biocon Biologics and Syngene are also participating in ‘Har Ghar Tiranga’ initiative and proudly displaying the national flag at their homes.
The Foundation, in collaboration with the panchayats of Huskur (7 villages), Hennagara (8 villages), and municipal bodies like Hebbagodi, organized several events to hand over the national flags for the communities, thus enabling everyone to participate in the nationwide ‘Har Ghar Tiranga’ Campaign and proudly  display the Tricolor in their homes from August 13 to August 15, 2022 as part of the nationwide ‘75th Azadi Ka Mahotsav’.  The Foundation has also provided the ‘Flag Code of India’ to the community member and urged them to comply with the code in letter & spirit.