Ludhiana, India: Honda Motorcycle and Scooter India (HMSI) held is first Road Safety Convention of FY26 in Ludhiana, Punjab, engaging principals and teachers from 200 schools. This initiative is part of HMSI’s ongoing project – Mindset Development for Our Future Generation, aimed at nurturing safe road habits among children from an early age.
The convention was held in the august presence of Smt. Dimple Madan, District Education Officer (Secondary Education); Smt. Ravinder Kaur, District Education Officer (Elementary Education) and Mr. Prabhu Nagaraj, Operating Officer, Corporate Affairs, Honda Motorcycle and Scooter India.
During the sessions, the educators were introduced to Kids’ Mindset Change Awareness Modules, designed to guide educators on ways to instill safe road habits among students. The programme encouraged schools to integrate these modules into their teaching and take the message of road safety forward to their students. This is not only a standalone activity but the beginning of a continuous engagement with schools. Through a dedicated portal, schools will be able to access and utilize the modules on an ongoing basis. The content will be updated regularly to ensure that all students are continuously educated on road safety practices. Schools also have the flexibility to live-stream the sessions or download them, with modules available in multiple languages to suit their convenience.
Till date, HMSI has successfully conducted 14 Road Safety conventions across India, reaching 1700+ schools and sensitizing more than 6.5 lakh students. Building on this outreach, HMSI aims to expand the programme this year to reach a larger number of schools and communities across the country. By involving principals and teachers directly, the company ensures that the message of safety is multiplied through classrooms, ultimately influencing families and society at large.
Guided by HMSI’s global safety slogan ‘Safety for Everyone’, Honda remains focused on developing a generation of responsible road users. Through consistent collaboration with educators, administrators and local authorities, the company continues to strengthen its mission of making road safety a shared responsibility and a way of life for India’s future generations.
Honda Motorcycle & Scooter India’s CSR commitment towards Road Safety:
In 2021, Honda announced its global vision statement for the year 2050 where it will strive for zero traffic collision fatalities involving Honda motorcycles and automobiles. In India HMSI is working in line with this vision and the Government of India direction of reducing fatalities to half by 2030.
One critical aspect of achieving this goal is developing a positive mindset towards road safety in our children by the year 2030 and continuing to educate them thereafter. Road safety education at schools and colleges is not only to create awareness but to introduce a safety culture in young minds and transform them to be the road safety ambassadors. It empowers future generations to become responsible and significantly contribute to a safer society.
HMSI wants to be a company that Society wants to exist and is strongly focusing on spreading Road safety awareness to all sections of society with unique ideas catering to each segment from school kids to corporates and society at large.
HMSI’s set of skilled safety instructors conduct daily programs at our 10 adopted traffic training parks (TTP) across India and 6 Safety Driving Education Centers (SDEC) to make road safety education accessible to every part of society, and the initiative has already reached over 10 million Indians. HMSI’s National Road Safety Awareness program made learning fun yet scientific through:
SCIENTIFICALLY DEVISED LEARNING MODULE: Honda’s skilled instructors set the foundation with theory sessions on road signs & markings, driver’s duties on road, riding gear & posture explanation and safe riding etiquettes.
PRACTICAL LEARNING: A special training activity on Honda’s virtual riding simulator was executed for all to experience over 100 possible dangers on road before actual riding.
INTERACTIVE SESSION: Participants were given danger prediction training known as Kiken Yosoku Training (KYT) which helps in enhancing rider/driver’s sensitivity to danger and ensures safe driving behaviour on roads.
EXISTING DRIVERS HONING RIDING SKILLS: Students & school staff members who are already existing riders tested & honed their riding skills through slow riding activities and riding on narrow planks.
HMSI also recently introduced its innovative digital road safety learning platform, E-Gurukul, this E-Gurukul platform offers training modules tailored for three specific age groups from 5 years till 18 years ensuring a comprehensive approach towards road safety. Currently the modules are available in multiple languages like Kannada, Malayalam, Hindi, Telugu, Tamil, and English.
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