NorthEast United FC has officially revealed its new season jersey during an event held in Mumbai on September 5. This unveiling ceremony featured Aryaman Vikram Birla, Director of the Aditya Birla Group and Non-Executive Director of Aditya Birla Lifestyle Brands Limited (ABLBL), alongside John Abraham, co-owner of the football club. According to a press release, this event signifies a new phase in the collaboration between NorthEast United FC and Reebok.

Significance of the Collaboration

Aryaman Vikram Birla remarked on the evolving landscape of sports in India, stating that sportswear is becoming an exciting area within fashion and lifestyle. He suggested that Reebok is well-positioned to navigate these trends, leveraging its rich sporting history to connect with a younger audience. Birla emphasised that the partnership with NorthEast United FC would unite a prominent sports brand with one of India’s most dedicated football communities.

Reebok is re-entering the competitive football sponsorship arena in India through its association with NorthEast United FC. The launch of the club’s new-season jersey signals a revitalised commitment to the sport, marking a critical step in Reebok’s football journey within the country. This move aligns with Reebok’s global strategy of establishing credibility in regional sporting cultures while enhancing its local presence.

John Abraham expressed his enthusiasm for the partnership, highlighting Reebok’s notable sporting heritage. He conveyed that collaborating with NorthEast United FC is significant for the club’s ambitions, both on and off the field. Abraham stated that they look forward to the opportunities this partnership presents for football in the Northeastern region of India.

Cultural and Sporting Connections

Arjun Ramamoorthy, the Brand Head for Reebok India, added that the collaboration aims to strengthen Reebok’s relevance in the sports domain. He noted the brand’s focus on engaging with consumers, particularly through football, which serves as an authentic platform to connect with newer audiences. Ramamoorthy identified NorthEast United FC as an ideal partner, given its strong cultural ties to the sport.

Mandar Tamhane, CEO of NorthEast United FC, stressed the importance of the partnership in illustrating the club’s direction. He indicated that the Northeast region possesses immense talent and passion, important attributes that could significantly impact Indian football. Tamhane stated that the alliance with Reebok and the Aditya Birla Group offers a unique opportunity to connect the region’s football identity with a younger generation while also raising the club’s standards.

As part of its extensive history in Indian sports, Reebok has previously supported numerous athletes and teams across cricket, football, and running. NorthEast United FC, recognised as a two-time winner of the Durand Cup, represents all eight states of Northeast India and plays a vital role in showcasing the region’s rich football culture and talent at a national level.

The jersey unveiling event also included the presence of key members from the NorthEast United FC squad, such as Mandar Tamhane, Gurmeet Singh, Buanthanglun Samte, Redeem Tlang, and Lalrinzuala Lalbiaknia. The new Reebok jersey is seen as a symbol of this renewed partnership and the ambitions shared by the football club and its partners as they look to enhance their presence in Indian football.

Long or Short, get news the way you like. No ads. No redirections. Download Newspin and Stay Alert, The CSR Journal Mobile app, for fast, crisp, clean updates!

App Store –  https://apps.apple.com/in/app/newspin/id6746449540 

Google Play Store – https://play.google.com/store/apps/details?id=com.inventifweb.newspin&pcampaignid=web_share