ONLY India has unveiled its Autumn 2026 Denim Campaign, spotlighting Indian cricket star Smriti Mandhana as its brand ambassador. This collaboration merges the brand’s distinct denim style with the charisma of one of India’s prominent sports figures. The campaign, dubbed The ONLY Fit, is geared towards empowering women to express their individuality through denim.

Significance of Denim in Women’s Expression

For ONLY, denim serves as more than just a fashion staple; it is perceived as a medium of self-expression and confidence for young women. Smriti Mandhana epitomises the essence of the ONLY woman, symbolising ambition and self-assurance. As a respected athlete and role model, she represents a generation that is driven and independent. Her effortless style expands beyond her sporting achievements, aligning seamlessly with the ethos of the ONLY brand.

The ONLY Fit campaign features a diverse array of denim options, including comfortable jeans and striking jackets designed for versatility. The pieces are intended to be worn repeatedly, catering to both casual settings and more distinguished occasions. This approach underlines ONLY’s belief that exceptional denim is not only timeless but also open to personal interpretation.

Sumit Dhingra, CEO & Country Director of BESTSELLER India, remarked on the collaboration, stating that Smriti Mandhana is a prominent icon whose journey exemplifies authenticity and confidence. He conveyed that the initiative aims to inspire young women across India to pursue their aspirations boldly while embracing their individuality.

Smriti Mandhana’s Perspective on the Collaboration

Smriti Mandhana shared her thoughts on her partnership with ONLY, noting that the brand’s blend of ease and energy strongly resonates with her personal style. She highlighted that denim has always been a staple in her wardrobe, providing the flexibility to adapt her look for various occasions. Mandhana expressed enthusiasm for the collaboration, stating that it felt like a natural alignment due to their shared values of authenticity and effortless style.

The Autumn 2026 Denim Collection, which features the campaign, is now accessible through the ONLY app, physical stores, and various online platforms. This collection embodies the shared philosophy of the brand and its ambassador, focusing on trusting one’s instincts and experimenting with style.

Background on ONLY and BESTSELLER India

Founded in Denmark in 1995 as part of the BESTSELLER Group, ONLY has transitioned from being a denim-focused label to a globally recognised fashion brand. Its commitment to providing accessible and trend-led styles has enabled the brand to offer a diverse range of modern wardrobe essentials and distinctive pieces aimed at fostering self-expression among women.

ONLY has garnered significant expertise in retail, wholesale, and the evolving online landscape, boasting a presence in 70 countries. Its digital presence in India has been expanding through its website, www.only.in, and various e-commerce platforms.

BESTSELLER India, established in 1975, is an integral part of the international family-owned fashion company. With an extensive portfolio of over 20 brands, BESTSELLER designs clothing and accessories for diverse demographics, including women, men, teenagers, and children. In addition to ONLY, its offerings in India encompass brands such as JACK&JONES and VERO MODA, alongside its own digital platforms and collaboration with leading online marketplaces.

Long or Short, get news the way you like. No ads. No redirections. Download Newspin and Stay Alert, The CSR Journal Mobile app, for fast, crisp, clean updates!

App Store –  https://apps.apple.com/in/app/newspin/id6746449540 

Google Play Store – https://play.google.com/store/apps/details?id=com.inventifweb.newspin&pcampaignid=web_share