The state of Assam is facing one of its most devastating floods ever, with the calamity affecting more than 50 lakh people across 30 of the state’s total 33 districts. Hard Rock Cafe is set to host a power packed fundraising concert #ForAssam to aid victims of the calamitous floods tomorrow, 2nd August, in Mumbai. The gig will unite the most remarkable names in the Indian music industry that will render their support to contribute to the lives of locals affected in the region.
An initiative started by composer Papon, the event will witness performances by iconic musicians like Vishal Dadlani, Shekhar Ravjiani, Shantanu Moitra, Aditi Singh Sharma, Akriti Kakkar, Richa Sharma, Shilpa Rao, Mohan Kannan, Harshdeep Kaur, Neeti Mohan, Benny Dayal and Dipannita Sharma.
The star-studded charitable evening will bask in the magnanimity of these artistes while marking a new beginning #ForAssam. It will kick-start with an electrifying performance by Kalyan Baruah’s new blues band ‘Fish Curry Blues’, Project Baartalaap and Nilotpal Bora followed by high – octane renditions of the season’s biggest hits across genres by the Bollywood maestros. Proceeds from the evening will be directed to Earthful Foundation that will use it to better the situation in Assam.
As floods and incessant rains keep rendering the situation in the state of Assam grim, Truebil, a platform for buying and selling of pre-owned cars, has partnered with disaster relief and humanitarian aid NGO Goonj to provide aid in the form of necessities to the affected people. The company has further rolled out a social media campaign named #RescueAssamChallenge, encouraging brands and individuals to come on board its drive and help the casualties. From dry food products and hygiene products to clothes etc., the employees of Truebil from its Mumbai, Bangalore, and Delhi offices are actively contributing towards the cause through such essentials.
As part of its social media campaign, Truebil is ‘nominating’ brands and individuals to contribute towards the meaningful cause, thereby involving them in its drive to help the people of Assam.