SPORTS

Sports fans are counting down to the 18th edition of the Asian Games to be held from August 18 to September 2 in Jakarta and Palembang, Indonesia. While some wrestlers have received sponsorship in individual capacities, the Wrestling Federation of India had been looking for corporate support for its athletes’ international training and exposure...

As shocking as it sounds, gambling could soon become legit. The Law Commission, in a report to the government, has recommended legalising sports betting and gambling. With the greater acceptance of liberal values in India, it’s harder to support a moralistic ban. The role of gambling in revenue generation is not new, even during Kautilya's...

Think of a Premier League game, any premier league game from last season. When the players are walking into the stadium, there’s one accessory ― in the case of many, it will resonate with almost any of us; it’s their headphones. This isn’t isolated to footballers only. Rather, it’s a ritual that is embedded...

Sprinter Hima Das created sports history by winning the gold medal in the women's 400 metre event at the IAAF World U20 Championships on July 13, 2018. Hima registered a time of 51.46 seconds in the final at the Ratina Stadium to become the first Indian athlete to win gold in a world championship...

Cricket has grown into a folly over the years for Indians. Companies too are willing to sponsor and participate in them. The sport receives a large chunk of the limelight along with cricketers earning about 2 crore rupees annually. This is in the games. With the lime light they receive, they easily make way...

This Cricket Season Burger King partnered with the current reigning champions of IPL, Mumbai Indians for its summer brand campaign ‘Great Burgers at Amazing Prices’. In an endeavour to further strengthen the ongoing partnership and take it forward to a noble cause, Burger King took a step towards fulfilling its “Sixes for Kings” programme....

When a cricket team is playing against a rival, the only priority for the entire country is the team’s victory. The spectators in the stadium are too nervous to pay attention to anything else. How does it matter where you throw the plastic water bottle or the biscuit packet, as long as the batsmen...

Sports is an important component in socio-economic development of any country. It not only promotes productivity and fitness in the community but also helps in generating good leaders, reduces medical expenses, imbibes discipline and enhances social cohesion. Community participation in sport also represents the character and culture of a country. India does not have much...

With the Indian badminton contingent making us all proud at the recently concluded Common Wealth Games 2018, the action continues on the court. The International School Sport Federation’s World Schools Championship badminton tournament held in Pune witnessed some close encounters and skillful shuttle play. The action on these courts was no less compared to...

India is the sixth richest country in the world according to a report by New World Wealth, a global wealth intelligence and market research company. However, India houses largest number of people living under poverty line. Income inequality in India has risen substantially since the 1980s. According to a report by the World Inequality Lab,...

Cricket is the only sport that gets serious light in the country. Indian cricketers make somewhere around 2 crore rupees per annum. This is in the games. With the limelight they receive, they easily make way more than that in endorsements. However, the hockey players in India make somewhere around 15 lakh rupees per...

The arena of sports is an ever growing and changing one in our country. It needs support for all age groups. More importantly, the juniors as well as established girl athletes. To encourage girl athletes from various parts of the country and in different individual sports disciplines, so as to enable them to compete on...