SPORTS

Driven by a young digital audience, and rapidly increasing smartphone and internet penetration, India is witnessing significant growth in online consumption of sports content. With increasing smartphone penetration and falling data tariff, online consumption of sports content is on the rise in India. 60% of the digital audience in India is within the age group...

Women have always had to fight gender stereotypes. The girls are brought up to believe that they are not meant to do certain jobs. That they are too weak to take up extreme adventure. In fact, because of this conditioning when we think of adventure, we often visualise a man going off the track...

Athlete Swapna Barman clinched India's first ever gold medal in the heptathlon, which consists of seven events and considered to be one of the most difficult events in athletics. Despite her bedridden father, and facing acute poverty, she made India proud by winning Gold in this category in 2018 Asian Games. It's a story...

The wait for the first gold medal at the Asian Games this year was not long as Bajrang Punia secured the yellow metal after beating Japan’s Daichi Takatani in the 65kg category. Bajrang dedicated his medal to former Prime Minister Atal Bihari Vajpayee, who breathed his last in August. The wrestler believes his Asian Games...

The story of Lagaan is an interesting one. What is essentially a tale of the British Raj going about with its business in what is the crown jewel of her majesty’s colonial empire, suddenly turns into the ultimate underdog story. Central to the movie’s narrative is also the British officers using all means to...

Vinesh Phogat has won India the first-ever Asian Games gold in women’s wrestling. She achieved this mean feat a few weeks after recovering from a serious injury. “It was a tough time emotionally and physically. But as they say, an athlete becomes stronger once she overcomes an injury. I think that phase has made...

Sports have always known to work like a perfect facilitator of healthy upbringing for a child or healthy living for an adult. The physical benefits of sports are numerous. However, the mental benefits are as impressive. It has been found out in many studies that playing sports often act as a stress reliever. It...

Sports fans are counting down to the 18th edition of the Asian Games to be held from August 18 to September 2 in Jakarta and Palembang, Indonesia. While some wrestlers have received sponsorship in individual capacities, the Wrestling Federation of India had been looking for corporate support for its athletes’ international training and exposure...

As shocking as it sounds, gambling could soon become legit. The Law Commission, in a report to the government, has recommended legalising sports betting and gambling. With the greater acceptance of liberal values in India, it’s harder to support a moralistic ban. The role of gambling in revenue generation is not new, even during Kautilya's...

Think of a Premier League game, any premier league game from last season. When the players are walking into the stadium, there’s one accessory ― in the case of many, it will resonate with almost any of us; it’s their headphones. This isn’t isolated to footballers only. Rather, it’s a ritual that is embedded...

Sprinter Hima Das created sports history by winning the gold medal in the women's 400 metre event at the IAAF World U20 Championships on July 13, 2018. Hima registered a time of 51.46 seconds in the final at the Ratina Stadium to become the first Indian athlete to win gold in a world championship...

Cricket has grown into a folly over the years for Indians. Companies too are willing to sponsor and participate in them. The sport receives a large chunk of the limelight along with cricketers earning about 2 crore rupees annually. This is in the games. With the lime light they receive, they easily make way...