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Tata Football Academy and Tata Trusts collaborate with Spanish football club to develop Indian football

Tata Football Academy (TFA) and the Tata Trusts today announced their collaboration with La Liga giants, Atlético de Madrid (ATM), to enhance and strengthen its existing programmes for promoting Indian football. The main objective of the collaboration is to encourage football as a sport at the youth and grassroots level as well as support...

Tata Steel is Official Partner of Odisha Hockey Men’s World Cup Bhubaneswar 2018

As the official partner of Odisha Hockey Men’s World Cup Bhubaneswar 2018, Tata Steel reiterated its commitment to promote a culture of sports as a unifying force both within and outside the country. Calling sports as a great global unifier, Sunil Bhaskaran, Vice President, Corporate Services, Tata Steel, said, "Tata Steel is the first private...
Champions Trophy Hockey 2018

CSR: Will India break the 43-year dry spell at the Hockey World Cup?

Indian hockey team geared up for the men's World Cup with a 5-0 thrashing of reigning Olympic champions Argentina in its first warm-up match on Friday. Sixteen of the world’s top hockey teams will take part in the 14th edition of the World Cup to be held at Bhubaneswar, Odisha. It is scheduled from...
mary kom wins sixth gold medal

CSR: Mary Kom Won Sixth Gold Medal In Women’s World Boxing Championship

Mary Kom wins Gold at the World Championships. This headline has become normal over the course of Mary Kom’s career. She has a knack of winning gold medals at World Championships and no wonder this is her sixth one! She whitewashed her Ukrainian opponent Hanna Okhota 5-0 in the 48-kg category to tie with the...
female viewership of sports

CSR: Female Sports Viewership Increasing

There has been an upsurge in global female viewership for sports events. Further, it has been observed globally that apart from watching the game, female fans follow it over second screens for game-related activities, majorly on social media. In India too, sports viewership is no longer male dominated, as females and kids comprise a significant...
Sports on mobile phone

CSR: Mobile and Live Streaming of Sports

Driven by a young digital audience, and rapidly increasing smartphone and internet penetration, India is witnessing significant growth in online consumption of sports content. With increasing smartphone penetration and falling data tariff, online consumption of sports content is on the rise in India. 60% of the digital audience in India is within the age group...
adventure sports

CSR: Indian Women In Extreme Adventure Sports

Women have always had to fight gender stereotypes. The girls are brought up to believe that they are not meant to do certain jobs. That they are too weak to take up extreme adventure. In fact, because of this conditioning when we think of adventure, we often visualise a man going off the track...
Athlete Swapna Barman

Gold Medalist Athlete Swapna Barman Gets Honoured

Athlete Swapna Barman clinched India's first ever gold medal in the heptathlon, which consists of seven events and considered to be one of the most difficult events in athletics. Despite her bedridden father, and facing acute poverty, she made India proud by winning Gold in this category in 2018 Asian Games. It's a story...
video

We Need A Stadium In Every Village: Bajrang Punia, Wrestling Champion

The wait for the first gold medal at the Asian Games this year was not long as Bajrang Punia secured the yellow metal after beating Japan’s Daichi Takatani in the 65kg category. Bajrang dedicated his medal to former Prime Minister Atal Bihari Vajpayee, who breathed his last in August. The wrestler believes his Asian Games...
1983 Cricket World Cup

Never Undermine An Underdog

The story of Lagaan is an interesting one. What is essentially a tale of the British Raj going about with its business in what is the crown jewel of her majesty’s colonial empire, suddenly turns into the ultimate underdog story. Central to the movie’s narrative is also the British officers using all means to...
Vinesh Phogat, wrestler

Killer Instinct Lacking In Sports

Vinesh Phogat has won India the first-ever Asian Games gold in women’s wrestling. She achieved this mean feat a few weeks after recovering from a serious injury. “It was a tough time emotionally and physically. But as they say, an athlete becomes stronger once she overcomes an injury. I think that phase has made...
Soccer Tournament for a cause

CSR: Soccer Tournament For A Cause

Sports have always known to work like a perfect facilitator of healthy upbringing for a child or healthy living for an adult. The physical benefits of sports are numerous. However, the mental benefits are as impressive. It has been found out in many studies that playing sports often act as a stress reliever. It...

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