SPORTS

Tata Football Academy (TFA) and the Tata Trusts today announced their collaboration with La Liga giants, Atlético de Madrid (ATM), to enhance and strengthen its existing programmes for promoting Indian football. The main objective of the collaboration is to encourage football as a sport at the youth and grassroots level as well as support...

As the official partner of Odisha Hockey Men’s World Cup Bhubaneswar 2018, Tata Steel reiterated its commitment to promote a culture of sports as a unifying force both within and outside the country. Calling sports as a great global unifier, Sunil Bhaskaran, Vice President, Corporate Services, Tata Steel, said, "Tata Steel is the first private...

Indian hockey team geared up for the men's World Cup with a 5-0 thrashing of reigning Olympic champions Argentina in its first warm-up match on Friday. Sixteen of the world’s top hockey teams will take part in the 14th edition of the World Cup to be held at Bhubaneswar, Odisha. It is scheduled from...

Mary Kom wins Gold at the World Championships. This headline has become normal over the course of Mary Kom’s career. She has a knack of winning gold medals at World Championships and no wonder this is her sixth one! She whitewashed her Ukrainian opponent Hanna Okhota 5-0 in the 48-kg category to tie with the...

There has been an upsurge in global female viewership for sports events. Further, it has been observed globally that apart from watching the game, female fans follow it over second screens for game-related activities, majorly on social media. In India too, sports viewership is no longer male dominated, as females and kids comprise a significant...

Driven by a young digital audience, and rapidly increasing smartphone and internet penetration, India is witnessing significant growth in online consumption of sports content. With increasing smartphone penetration and falling data tariff, online consumption of sports content is on the rise in India. 60% of the digital audience in India is within the age group...

Women have always had to fight gender stereotypes. The girls are brought up to believe that they are not meant to do certain jobs. That they are too weak to take up extreme adventure. In fact, because of this conditioning when we think of adventure, we often visualise a man going off the track...

Athlete Swapna Barman clinched India's first ever gold medal in the heptathlon, which consists of seven events and considered to be one of the most difficult events in athletics. Despite her bedridden father, and facing acute poverty, she made India proud by winning Gold in this category in 2018 Asian Games. It's a story...

The wait for the first gold medal at the Asian Games this year was not long as Bajrang Punia secured the yellow metal after beating Japan’s Daichi Takatani in the 65kg category. Bajrang dedicated his medal to former Prime Minister Atal Bihari Vajpayee, who breathed his last in August. The wrestler believes his Asian Games...

The story of Lagaan is an interesting one. What is essentially a tale of the British Raj going about with its business in what is the crown jewel of her majesty’s colonial empire, suddenly turns into the ultimate underdog story. Central to the movie’s narrative is also the British officers using all means to...

Vinesh Phogat has won India the first-ever Asian Games gold in women’s wrestling. She achieved this mean feat a few weeks after recovering from a serious injury. “It was a tough time emotionally and physically. But as they say, an athlete becomes stronger once she overcomes an injury. I think that phase has made...

Sports have always known to work like a perfect facilitator of healthy upbringing for a child or healthy living for an adult. The physical benefits of sports are numerous. However, the mental benefits are as impressive. It has been found out in many studies that playing sports often act as a stress reliever. It...