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Home Authors Posts by Rama Tadepalli, Co Founder, Mintoak Innovations Pvt Ltd

Rama Tadepalli, Co Founder, Mintoak Innovations Pvt Ltd

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Digital Payments: Driving Social Purpose and Cause-Marketing

A 2015 Nielsen Global Sustainability Report found that 43% of consumers say that a company’s commitment to social value “very heavily” or “heavily” influenced their purchase decisions. Doing good quietly doesn’t help the cause because social impact needs both financial and marketing support. A few NGOs and charitable organizations shared that they prefer a...

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