Rama Tadepalli, Co Founder, Mintoak Innovations Pvt Ltd
Digital Payments: Driving Social Purpose and Cause-Marketing
A 2015 Nielsen Global Sustainability Report found that 43% of consumers say that a company’s commitment to social value “very heavily” or “heavily” influenced their purchase decisions. Doing good quietly doesn’t help the cause because social impact needs both financial and marketing support. A few NGOs and charitable organizations shared that they prefer a...
