Ajay Devgn’s Whisky Brand The GlenJourneys Clocks Rs 4.14 Crore Turnover in 4 Months

The GlenJourneys, the premium whisky brand launched by actor Ajay Devgn, has achieved a remarkable turnover of over Rs. 4 crores in just four months since its inception. The company announced that its single-malt whisky has sold more than 8,622 bottles since its launch in October 2025. Following this initial success, the brand is now looking to extend its reach through export opportunities.

Retail Presence Across Six States

The brand, a collaboration between Ajay Devgn and Cartel Bros, has recorded a total turnover of Rs. 4.14 crores to date. Currently, The GlenJourneys is available in 437 retail outlets across six Indian states, having begun its journey in Maharashtra in October 2025. The brand subsequently rolled out in Goa, Uttarakhand, Uttar Pradesh, and Delhi in January 2026, and expanded into Haryana in February 2026, solidifying its presence in North India.

Future Expansion Strategy

As part of its national growth strategy, the company is also in the process of registering in 23 additional states and union territories, including Punjab, Pondicherry, Rajasthan, and Chandigarh. Beyond retail outlets, The GlenJourneys has secured shelf space in duty-free shops at major airports throughout India, including Mumbai, Lucknow, Jaipur, Ahmedabad, Trivandrum, Amritsar, and Mangalore, aiming to reach international travelers.

Brand Growth and Consumer Response

Regarding the brand’s growth, Ajay Devgn mentioned that The GlenJourneys is deeply anchored in traditional Scotch heritage and has been well received by Indian consumers. He expressed satisfaction with its steady growth and recognition in international markets. Devgn emphasized his hands-on involvement in developing a brand that appeals to Indian audiences, particularly in regions beyond metropolitan areas. He remains optimistic about future sales as consumer demand continues to rise.

Celebrity Influence in the Spirits Market

The recent update from the company indicates a strong confidence in further scaling its operations, including plans for future exports. Market analysts note that celebrity-end

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