India’s packaged fruit juice brand Réal, joined hands with Prayas Juvenile Aid Centre Society to launch a social initiative – Réal Greetings Dil Se Dua – that seeks to help meet the nutritional needs of marginal kids and children from the underprivileged sections of the society.
Launched during the festive season, this initiative is part of Dabur India Ltd’s mission to touch the lives of thousands of under-privileged children across India and spread Health & Happiness amongst them.
Mayank Kumar, Dabur India Ltd Category Head (Fruit Beverages) said, “A team from Réal will visit big markets across the major cities to garner support for the neglected street and working children. Against each wish of Healthy Diwali, we have committed to give one pack of Réal fruit beverage to a child in need. We seek from the people is a signature as a mark of their support on social media and then donate an equivalent number of Réal fruit juice packs to underprivileged children.”
Prayas was set-up in 1988 as an initiative in response to the crisis-affected children in the slums of Jahangirpuri, Delhi. It started with 25 children and today it caters to more than 50,000 children, youth & women.
Amod K Kanth, General Secretary of Prayas and former Chairman of Delhi Commission for Protection of Child Rights, said, “I strongly believe this initiative is going to touch millions of underprivileged children across India in touching their dreams and aspirations. We feel elated to be the part of an initiative which signifies to spread smiles of health and happiness amongst underprivileged children.”
Dabur has launched a range of Diwali gift packs of Réal fruit beverages under the brand name ‘Réal Greetings’. Available with economical pricing, they are designed to communicate the goodness of fruits and the concept of ‘Wishes of Good Health’.
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The CSR Journal Team