Project Rakshak distributes khadi masks in Hyundai Cares 2.0 CSR programme

Hyundai Motor India Ltd. distributed over 10,000 Khadi masks across multiple slums of Mumbai as part of Hyundai Cares 2.0 Project Rakshak. The reusable Khadi masks were distributed to help the underprivileged residents of slums in Mumbai protect themselves from the ongoing pandemic.

Since the lockdown, Hyundai has been at the forefront in providing COVID-19 relief measures and has extended its support to the Government of Maharashtra in April 2020 in the form of PPE kits, masks (3-Ply and N-95), sanitisers and dry rations. These measures have continued to help our frontline warriors, support workers, healthcare staff and those sections of society that have been severely impacted by this Covid-19 pandemic.

What is Hyundai Cares 2.0 CSR programme?

Over the last two decades, Hyundai has fostered a strong emotional connect with India and demonstrated admiration and respect for the country’s traditions through its initiatives. During phase 2 of Hyundai Cares, Hyundai will support India’s indigenous fabric ‘Khadi’ and drive sanitization campaign in Districts/Tehsils for a safe and healthy environment for the citizens of India.

Tarun Garg, Director (Sales, Marketing & Service), Hyundai Motor India Ltd. said, “As a responsible and caring brand, Hyundai has been leading on the CSR front since the beginning of COVID-19 outbreak in India. Under Hyundai Cares 2.0 CSR Programme, the distribution of over 10 000 masks across various slums of Mumbai is an extension of our community healing endeavour to create a Safe and Healthy Environment for masses. The reusable Khadi masks have been consciously procured from the self-reliant groups to support them financially and proudly make them a part of India’s fight against the pandemic.”

The Hyundai Cares 2.0 CSR initiatives will be undertaken under three key Projects:

Project ‘Rakshak’

Under the project ‘Rakshak’, approximately 30000 Made-in-India Khadi Masks will be handed over to the Gujarat & Maharashtra state governments for creating a Safe and Healthy Environment.

Project ‘Shikshak’

Under this project, 1000 Tablets loaded with 2 years academic course curriculum will be distributed to the children of Corona Warriors from lower income groups. This initiative is a token of gratitude for their relentless efforts in the nation’s fight against the pandemic.

Project ‘Grameen Sanitisation’

A sanitization drive will be undertaken to disinfect 292 rural locations across India. A mobile van will sanitize public spaces in these areas using Ministry of Health approved disinfectants ensuring a safe ecosystem.

Earlier this year, to combat the challenging environment due to COVID-19, Hyundai Motor India Foundation announced Hyundai Cares initiatives aimed at promoting the safety and welfare of its customers, employees, dealers and business partners.

HMIL initiatives during Phase-I of tackling COVID-19 pandemic

– Rs. 7 Crore contribution to PM CARES fund

– Rs. 5 Crore contribution to Tamil Nadu Chief Ministers Relief Fund

– Donation of Advanced COVID-19 Diagnostic Kits worth Rs 4 Crore

– Distribution of PPE Kits, Masks (3-Ply & N-95), Sanitizers and Dry Rations worth more than Rs 9 Crore.

– Strategic Partnership with Air Liquide Medical Systems to augment production and supply of ventilators

– Distribution of dry ration and Personal Protective Equipment to the State Government of Delhi, Maharashtra, Haryana, and Tamil Nadu

– Donation of incinerators to 5 government hospitals in Tamil Nadu

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