Darjeeling, West Bengal: Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, today installed the first Reverse Vending Machine (RVM) and plastic crusher at World Heritage House at Darjeeling, Chowrasta Hawa Ghar (Monkey House). The initiative is in partnership with the Darjeeling Municipality.
Volunteers, HCCB employees, community elders, waste management officials, and GTA members came together in the presence of District Magistrate, Darjeeling, Shri Shashank Sethi, IAS; Chairman, Darjeeling Municipality, Smt Sushma Rai; Secretary, Darjeeling Municipality Shri. Robert Chetri; and Shri Ajoy Edwards, Shri Dipen Thakuri, Chairman of Solid Waste Management; Shri Gopal Pariyar, Vice Chairman, Solid Waste Management.
On behalf of HCCB, Krishna Gopal Mondal, Factory Manager, Raninagar, HCCB; Amit Pandey, Cluster Head (East), Public Affairs, HCCB; Suchismita Roy, Lead for Public Affairs, Raninagar factory; Rajeev Kumar Singh, Area Sales Manager, HCCB were present. Shri Pranjul Thakur, COO, Biocrux Pvt Ltd also graced the occasion.
Speaking about this initiative Kamlesh Kumar Sharma, Chief Public Affairs and Communication Officer, Hindustan Coca-Cola Beverages, said, “HCCB has been closely working with the West Bengal Pollution Control Board (WBPCB) to install RVMs at five high footfall locations in Siliguri, Jalpaiguri and Darjeeling to facilitate the recycling of used plastic. Used plastics have an inherent value that can be channelled to good use for various purposes. This includes making jackets, shoes, caps, containers, clothes, textile materials etc. Reverse Vending Machines help collect and process plastic at the source such that the processed plastic is easy to carry in large quantities to the recycling centres. This prevents plastic litter and fuels a circular economy for plastics.”
The RVM at World Heritage House has been installed by HCCB through Biocrux Pvt Ltd.
Earlier this year, HCCB installed 4 Reverse Vending Machines, one each in North Bengal University, Siliguri; NJP Railway Station, Siliguri, platform No 4; Cosmos Mall, Siliguri; and Darjeeling Himalayan Railway Station. A total of 14,000 plastic bottles have been collected over 3 months.
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