Christmas is a time to be with family and friends, to enjoy good food and be creative with presents. It’s also a time to spread cheer among those who may not be as privileged as you and me. Corporate Social Responsibility in India is a wonderful opportunity for companies to bring the spirit of Christmas to the needy. Here’s how some did:
Gift a smile
Embassy Services, under its community engagement programme for office parks called Energize, is managing a campaign called “Gift a Smile,” the 4th edition of its flagship Christmas celebration.
The company is associated with the NGOs Colours of Life and Care Works Foundation which helps them support 22 Government schools in the region. The campaign urges individuals to purchase gifts through their website, which reach 8,000 kids and spread joy in their lives.
Additionally, they held events at three of their office parks – Embassy Manyata Business Parks, Embassy Tech Village and Embassy Tech zone to bring Christmas cheer in India to some of the children. The company personally escorted to the event venues more than 110 children in AC shuttle buses used for employees and park users.
The day long activity entails fun like game stalls, a flea market, cake cutting, gifting by top management of the business parks and a Santa Claus to entertain the children. The ESPL employees were on floor to engage with the children.
Toyota says ICARE
Toyota Kirloskar Motor (TKM) conducted its 10th ICARE activity at the Government Higher Primary School, in Banashankari, Bangalore. More than 200 ICARE Champions (TKM employees) came together to engage with the students through various activities including: mural painting, making of clay and science models and serving food to the students.
‘ICARE’ – an employee voluntary initiative, is an effort aligned with the company’s commitment to sustained community development. This drive actively involves the employees and strives to enhance their understanding on various societal issues, contributing to address vital needs within the Toyota Kirloskar Motor social responsibility framework.
Gift a tree
How you can spread Christmas cheer in India: This is a time when our consumption increases as does the amount of waste we produce. This holiday season, instead of buying a tree why not think about gifting a tree? An original and environmentally friendly gift which will also help to reforest the planet and reduce CO2 emissions.
Tree-Nation the global reforestation platform responsible for the planting over 5 million trees worldwide since its inception has more than 300 tree species in 70 different reforestation projects around the world available to be given as gifts. Each tree on the Tree-Nation platform has been assigned a unique URL which means it can be sent by email to loved ones both near and far.
The URL also means the person receiving the tree as a gift can see information about the tree species, its location, CO2 compensation values and track its growth and evolution online.